Marketing Resources, Blog, & News

Identify and Nurture Customers with Lead Scoring: Four Tips to Get Ahead

Lead scoring is a scalable way to connect you with the right prospects for your business. This metric is based on assigned values like location or business size. Using marketing automation tools can make this seemingly complicated process quite simple.

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Identify and Nurture Customers with Lead Scoring: Four Tips to Get Ahead

Identify and Nurture Customers with Lead Scoring: Four Tips to Get Ahead

Lead scoring is a scalable way to connect you with the right prospects for your business. This metric is based… Read More

Email Newsletter Tips for Home Remodelers, Home Builders, Landscapers, and Beyond

Email Newsletter Tips for Home Remodelers, Home Builders, Landscapers, and Beyond

Email newsletters are a key strategy of any marketing campaign. A well-designed newsletter increases brand awareness and reminds your clients… Read More

4 Social Media Tips for Construction Companies

4 Social Media Tips for Construction Companies

Appealing to your target audience through social media is a critical component of your marketing strategy. While your business can… Read More

How to Create Buyer Personas That Work

How to Create Buyer Personas That Work

Buyer personas are a representation of your ideal customers based on market research. They define who you want to market… Read More

How to Properly Identify Competitors

How to Properly Identify Competitors

As a business owner, it’s important for you to understand your competitors in relation to your own product or service.… Read More

How to Expand Your Target Audience

How to Expand Your Target Audience

Are you looking to expand your current market? Businesses who focus on audience engagement are more likely to improve the… Read More

How Is Audience Engagement Measured?

How Is Audience Engagement Measured?

Is your business looking for a strategy to increase leads? Improving your audience engagement may help. Audience engagement can be… Read More

Discover the Best Marketing Practices for Real Estate Professionals with these Five Strategies

Discover the Best Marketing Practices for Real Estate Professionals with these Five Strategies

Whether you’re new to the real estate industry or you’ve been in the business for years, planning a marketing strategy… Read More

Add Value to your Construction Business with these Eight Strategies

Add Value to your Construction Business with these Eight Strategies

Is your construction company hitting a ceiling? The construction industry, whether commercial or residential, is a comprehensive operation made up… Read More

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