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How to Advertise on Your Favorite Streaming Service

Americans are still obsessed with television and movies, but the way they consume their favorites has shifted. As of summer 2020, more than 55% of U.S. households subscribed to at least 1 online streaming service. To reach those subscribers, over-the-top (or OTT) advertising is key — and while it may look just like regular television advertising, OTT ads are completely different than a traditional television commercial break. Americans who watch television via a cable or satellite subscription dropped about 20% from 2015 to today, and more than 70% of those say it’s because everything they need is at their fingertips at any time.

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How to Advertise on Your Favorite Streaming Service

How to Advertise on Your Favorite Streaming Service

Americans are still obsessed with television and movies, but the way they consume their favorites has shifted. As of summer… Read More

Which Streaming Service is Best for My Ads?

Which Streaming Service is Best for My Ads?

New streaming services are launched every day with a plethora of binge-worthy content. How do you choose which one is… Read More

Is OTT Effective in 2021?

Is OTT Effective in 2021?

As streaming services continue to dominate modern entertainment, advertising slots are opening up by the thousands. Is your business taking… Read More

Benefits of OTT Advertising

Benefits of OTT Advertising

The cord-cutting phenomenon is going strong, with many people across the United States and internationally ditching the typical cable or… Read More

What Is OTT Advertising, and Will It Work for Your Business?

What Is OTT Advertising, and Will It Work for Your Business?

With the birth of new content platforms comes the opportunity for new types of marketing. Streaming services are rising rapidly… Read More

Is Radio Advertising Effective in 2021?

Is Radio Advertising Effective in 2021?

Despite the rise of streaming, it seems nothing can kill the radio star. Radio shows still run on more than… Read More

Which Social Platforms Appeal to Your Business?

Which Social Platforms Appeal to Your Business?

Social media is all about strategy. It has the power to add great value to your business when used correctly.… Read More

How to Lower Email Bounce Rates

How to Lower Email Bounce Rates

When sending email newsletter campaigns to clients, leads, or previous customers, it’s always ideal that your efforts will yield a… Read More

Enhance Your Customer Lifecycle Emails

Enhance Your Customer Lifecycle Emails

Without giving it much thought, we use email every day. Since we’re naturally tuned into email by default, multi-message email… Read More

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