Category: Customer Relationship Managers (CRM)

A CRM, or customer relationship management platform, is a software tool that makes it easy for your business to grow. CRM’s help your business to organize contact information, predict revenue through pipeline management, keep track of customers in an organized fashion, improve employee satisfaction, and ultimately, increase revenue. When a company utilizes a CRM successfully, they spend more time generating revenue, rather than performing mundane organizational tasks. CRM’s allow employees to keep track of phone numbers, emails, who a lead or client has spoken to, and what was discussed. CRM’s can also track customers based on location, contract size, close date, and more. Choosing the right CRM can add great value to your business by increasing efficiency and productivity.