How to Create Buyer Personas That Work
How to Create Buyer Personas That Work
Buyer personas are a representation of your ideal customers based on market research. They define who you want to market… Read More
A CRM, or customer relationship management platform, is a software tool that makes it easy for your business to grow. CRM’s help your business to organize contact information, predict revenue through pipeline management, keep track of customers in an organized fashion, improve employee satisfaction, and ultimately, increase revenue. When a company utilizes a CRM successfully, they spend more time generating revenue, rather than performing mundane organizational tasks. CRM’s allow employees to keep track of phone numbers, emails, who a lead or client has spoken to, and what was discussed. CRM’s can also track customers based on location, contract size, close date, and more. Choosing the right CRM can add great value to your business by increasing efficiency and productivity.
Buyer personas are a representation of your ideal customers based on market research. They define who you want to market… Read More
While beneficial in many ways, one major perk of CRM software is its ability to increase client retention. Here are… Read More
With the proper use of CRM, you can increase your marketing efficiency and gain significant ROI. Here are three ways… Read More
Today, online users dominate the shopping scene. Several shoppers are using their mobile devices for browsing and making off-site purchases… Read More
Customer relationship management extends far beyond the tracking system your business uses. Effectively managing customer relationships is a complex business… Read More
Customers interact with businesses in many ways, but many enterprises fail to take advantage of relational data. They may record… Read More
Rewarding loyal customers is one strategy for successful customer relationship management (CRM.) Done correctly, loyalty incentives can be used throughout… Read More