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Marketing Automation, CRM, Inbound Marketing
Steve Taormino | President & CEO

Utilize the Latest Trends to Generate Quality Leads

Studies have shown that COVID-19 has impacted the way consumers think, purchase, and act in the digital world over the past couple of years. Lead generation and marketing tactics are more essential and dynamic than before. It is necessary to know how to utilize these trends efficiently to achieve your sales goals for the upcoming year.
CRM, Video Marketing, Marketing Automation, Social Media, SEO, Inbound Marketing, Marketing Psychology
Steve Taormino | President & CEO

Planning Your Marketing Strategy

Marketing strategies are constantly evolving with new technology and trends. In the past 2 years, however, the digital marketing game has been turned on its head, shifting away from any face-to-face tactics and diving headfirst into all things digital. The need for a more virtual world was bound to bring a need for change in the world of digital marketing. Add to that Google’s announcement to begin severing ties with cookie tracking in 2022, and the future of digital marketing has never been more up in the air.
CRM, Marketing Automation, Inbound Marketing
Steve Taormino | President & CEO

Enhance Your Customer Lifecycle Emails

Without giving it much thought, we use email every day. Since we’re naturally tuned into email by default, multi-message email campaigns are a great way to grow a customer’s relationship to your brand. Whether you’re sending informational emails, digital newsletters, product updates, or transactional emails, chances are you’re building a stronger connection with your audience over a business who does not have an email strategy in place.
CRM, SEO
Steve Taormino | President & CEO

How to Create Buyer Personas That Work

Buyer personas are a representation of your ideal customers based on market research. They define who you want to market to through data retrieved from your existing client base.

Contrary to what many marketers think, creating an accurate buyer persona should not be based on your creative writing skills or the knowledge you think you have about your customers. Instead, developing a strong persona requires an understanding of real customer data.

When you take time to understand who your buyer personas are, you will be able to use them to your advantage. Defining your buyer personas will help you develop marketing techniques that will attract new leads and customers.
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CRM
Steve Taormino | President & CEO

Why You Should Make Mobile CRM a Top Priority

Today, online users dominate the shopping scene. Several shoppers are using their mobile devices for browsing and making off-site purchases (and in-store purchases, too). Specifically, B2B consumers who spend much of their workday on-the-go use a mobile device to communicate and/or research product services and their offerings. Does your company have a strong mobile strategy? If not, your ideal buyer may never connect with your brand.
CRM
Steve Taormino | President & CEO

Connecting to Customers with a Custom CRM Community

Customer relationship management extends far beyond the tracking system your business uses. Effectively managing customer relationships is a complex business goal, involving data insight, technology, psychology, and processes. Instead of looking solely at ROI reports and user adoption statistics, companies may want to focus on creating new pathways of connection with their consumer bases. Doing so will improve conversion rates and overall brand identity.

Creating CRM communities takes advantage of the existing interactions that happen in the marketplace. Mobile check-ins, social media mentions, and website engagement all represent touch points between companies and potential consumers. A CRM community, much like a focus group or a 3rd party review site, provides a mineable space businesses can use to optimize their existing marketing strategies.
CRM
Steve Taormino | President & CEO

Relational Intelligence: Making CRM Friendlier

Customers interact with businesses in many ways, but many enterprises fail to take advantage of relational data. They may record high level demographics and CRM reports, but they lack relational intelligence. Some companies simply don’t see the people behind the data, which can hurt marketing/sales campaigns.

Relational intelligence in marketing refers to the many ways you can create a meaningful brand connection with an audience. Many customers use a variety of pathways to reach conversion. Recognizing these and catering to diversity within a target market can empower companies to do more with each campaign. CC&A Strategic Media can help you capitalize on audience connectivity with strong data from your customer relationship managers.
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Aida Keehner
Kenneth K. Wexley, Ph.D.
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Colton Manning
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Len Miller
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Douglas Strouse, Ph.D
Steve Taormino
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CRM
Steve Taormino | President & CEO

The Overlooked Way to Impact CRM – Rewarding Loyal Customers

Rewarding loyal customers is one strategy for successful customer relationship management (CRM.) Done correctly, loyalty incentives can be used throughout the customer purchasing lifecycle. Not all customers are loyal, so it is recommended that you first sort customers before placing them in a loyalty program. Placing customers in different groups allows for incentives to be created that appeal to one group more than others. CC&A Strategic Media can guide you through this prep work, then you can start using loyalty programs where appropriate.

Existing Customers

This group will gravitate toward loyalty programs, because they are more likely to purchase from the company again if they know they will earn points to get free merchandise or can turn them in for bigger rewards like trips and gift cards. The company can use the data collected on these customers to meet more of their needs in the future.
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