Category: Inbound Marketing

Inbound marketing is a great strategy your company can use when you want others to learn about your business. With inbound marketing, you create content that can be shared across your preferred online platforms. For example, people may show interest in your product or service after seeking out and visiting your website or social media profiles. Outbound marketing is the opposite strategy of reaching out to others in order to gain new leads. Examples of outbound marketing may include cold calling or door-to-door sales. An inbound marketing audience is comprised of people who have specifically sought out your product or service. While outbound marketing has its benefits, inbound marketing efforts appeal to prospects who are more likely to choose you. When creating your inbound marketing strategy, it’s important to communicate with your customers in a way that encourages them to build a long-lasting relationship with you. Make sure your audience knows why doing business with you will be of an advantage to them. Attract new prospects to your company through SEO, social media marketing, marketing automation, video marketing, CRM’s, or by utilizing marketing psychology techniques.