Category: Inbound Marketing

Inbound marketing is a great strategy your company can use when you want others to learn about your business. With inbound marketing, you create content that can be shared across your preferred online platforms. For example, people may show interest in your product or service after seeking out and visiting your website or social media profiles. Outbound marketing is the opposite strategy of reaching out to others in order to gain new leads. Examples of outbound marketing may include cold calling or door-to-door sales. An inbound marketing audience is comprised of people who have specifically sought out your product or service. While outbound marketing has its benefits, inbound marketing efforts appeal to prospects who are more likely to choose you. When creating your inbound marketing strategy, it’s important to communicate with your customers in a way that encourages them to build a long-lasting relationship with you. Make sure your audience knows why doing business with you will be of an advantage to them. Attract new prospects to your company through SEO, social media marketing, marketing automation, video marketing, CRM’s, or by utilizing marketing psychology techniques.

Enhance Your Website Strategy with Accessibility and ADA Compliance

Enhance Your Website Strategy with Accessibility and ADA Compliance

So many factors go into creating the best website for your business, but one crucial aspect that many website owners… Read More

Is OTT Effective in 2021?

Is OTT Effective in 2021?

As streaming services continue to dominate modern entertainment, advertising slots are opening up by the thousands. Is your business taking… Read More

Benefits of OTT Advertising

Benefits of OTT Advertising

The cord-cutting phenomenon is going strong, with many people across the United States and internationally ditching the typical cable or… Read More

What Is OTT Advertising, and Will It Work for Your Business?

What Is OTT Advertising, and Will It Work for Your Business?

With the birth of new content platforms comes the opportunity for new types of marketing. Streaming services are rising rapidly… Read More

Which Social Platforms Appeal to Your Business?

Which Social Platforms Appeal to Your Business?

Social media is all about strategy. It has the power to add great value to your business when used correctly.… Read More

How to Lower Email Bounce Rates

How to Lower Email Bounce Rates

When sending email newsletter campaigns to clients, leads, or previous customers, it’s always ideal that your efforts will yield a… Read More

Enhance Your Customer Lifecycle Emails

Enhance Your Customer Lifecycle Emails

Without giving it much thought, we use email every day. Since we’re naturally tuned into email by default, multi-message email… Read More

Email Newsletter Tips for Home Remodelers, Home Builders, Landscapers, and Beyond

Email Newsletter Tips for Home Remodelers, Home Builders, Landscapers, and Beyond

Email newsletters are a key strategy of any marketing campaign. A well-designed newsletter increases brand awareness and reminds your clients… Read More

How to Properly Identify Competitors

How to Properly Identify Competitors

As a business owner, it’s important for you to understand your competitors in relation to your own product or service.… Read More

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