Category: Inbound Marketing

Inbound marketing is a great strategy your company can use when you want others to learn about your business. With inbound marketing, you create content that can be shared across your preferred online platforms. For example, people may show interest in your product or service after seeking out and visiting your website or social media profiles. Outbound marketing is the opposite strategy of reaching out to others in order to gain new leads. Examples of outbound marketing may include cold calling or door-to-door sales. An inbound marketing audience is comprised of people who have specifically sought out your product or service. While outbound marketing has its benefits, inbound marketing efforts appeal to prospects who are more likely to choose you. When creating your inbound marketing strategy, it’s important to communicate with your customers in a way that encourages them to build a long-lasting relationship with you. Make sure your audience knows why doing business with you will be of an advantage to them. Attract new prospects to your company through SEO, social media marketing, marketing automation, video marketing, CRM’s, or by utilizing marketing psychology techniques.

Inbound Marketing: Utilizing Multiple Platforms

Inbound Marketing: Utilizing Multiple Platforms

With inbound marketing, potential customers come to you through different channels. Social media, search engines, and content like blogs are… Read More

Inbound Marketing: Why Businesses Need a Blog

Inbound Marketing: Why Businesses Need a Blog

Blogging is a powerful tool to attract and engage customers because consumers think they have found your business on their… Read More

Strengthen Your Inbound Marketing Through Visuals

Strengthen Your Inbound Marketing Through Visuals

Most companies realize the importance of inbound marketing, and they are all looking for the best way to do it.… Read More

Identifying Your Target Audience through Email Marketing

Identifying Your Target Audience through Email Marketing

Your email marketing campaign and defining your target audience go hand-in-hand. CC&A Strategic Media explains how a strong email marketing… Read More

The Strategic Blogger: Improve Your Blogging Strategies

The Strategic Blogger: Improve Your Blogging Strategies

When companies start a blog, they commonly make the mistake of blogging to the world at large, rather than their… Read More

The Key to Identifying Your Target Audience

The Key to Identifying Your Target Audience

Companies do better marketing when they understand their target audience at every level. Often, young companies struggle to identify their… Read More

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