managing brand recognition

How to Increase Brand Recognition

7-Step Guide to Better Your Brand

Regardless of the industry you are in, you want your company to stand out from the crowd. Good brand recognition will help your customers identify your brand over others. You need your customers to recall your business when thinking of who to choose in your market. This guide will help you gain new leads and make your brand distinct from others.

1. Distinction not Awareness

There are two different forms of brand attributes; brand recognition and brand awareness. Recognition starts with awareness, but you want to convert that into recognition. Awareness is a customer’s knowledge that a brand exists, whereas recognition represents a deeper recollection of a brand. To obtain this, you need to create a stronger connection with your audience.

2. Customer Service Matters

How you treat your customers reflects in how they treat you. If you create a welcoming, helpful, and informative environment your customers will remember that treatment. This is especially important when it comes to purchases; customers will value good customer services and come back to the brand.

3. Exceed Expectations

This step goes hand-in-hand with customer service. To build good brand recognition, you need to go above and beyond in creating value for your customers. Successful brand recognition creates a sense of respect within your community and will make your brand an asset.

4. Memorable Design

To increase brand recognition, you must keep a consistent image. This would include, distinct logos, user-friendly web page design, well designed graphics and colors, and keeping appearances up to date. These branding tools will be a key to your success.

5. Trust and Credibility

Building trust is something that you can’t do overnight. This process takes time and requires dedication. The most effective way of achieving credibility is to uphold your word and deliver on promises. Failing to do so is the fastest way to put your organization at risk.

6. Engage your Audience

Your customers will remember your brand if you directly engage with them. Utilizing the internet and social media is one of the most effective methods of reaching your audience. You can post tips, advice and how-to’s, to appeal to your customers. The objective is to start a conversation that will keep your brand’s name in the customer’s mind.

7. Don’t Be Afraid of Change

The business world is constantly changing, and your company needs to evolve alongside it. Building awareness and loyalty cannot be done in one process, it takes many approaches. Utilize your previous results to find what works best for your company.

After following this 7-step guide, you’ll be able to increase your brand recognition. The process may take time, but the payoff will be well worth the cost.

Contact CC&A Strategic Media to get started increasing your brand recognition.