Category: Social Media Marketing

Social media marketing leads clients to action by appealing to relevant audiences. Different social media platforms add value to audiences associated with your business. For example, LinkedIn may have a different audience than Instagram, but with the right campaign in place for each, both platforms can be utilized to increase lead generation, boost conversions, and improve sales for your business. When you create specialized campaigns for each social media platform, you’re advertising to an audience who has chosen to engage with you because they followed your specific social media page. Social media marketing will also boost your brand awareness through engagement. When your audience engages with your business through comments, likes, or shares, this increases brand awareness and drives site traffic. Increased engagement also helps your business to develop lasting relationships with new and existing clients. When you interact with clients on your posts by answering questions and responding to comments, you’re building trust. Whether you’re utilizing Facebook, Twitter, Instagram, LinkedIn, or YouTube, using the right social media platforms will add great value to your business.

How Does Social Media Engagement Affects Your Online Following?

How Does Social Media Engagement Affects Your Online Following?

Many organizations take a passive approach to social media: set up an account, add a few pictures, and sit back… Read More

How to Choose the Right Social Platform (and Why it Matters)

How to Choose the Right Social Platform (and Why it Matters)

Social media has become a vital tool for marketing your business. But with so many platforms to choose from, how… Read More

How Many Social Media Channels are Too Many?

How Many Social Media Channels are Too Many?

Some companies post marketing content on every social media channel that exists, but there is an art to how businesses… Read More

Why Memes are Popular in Social Media

Why Memes are Popular in Social Media

People like memes. They take only seconds to read, they’re funny and easily shared, and they’re a familiar part of… Read More

The Best Way to Build a Following on Social Media

The Best Way to Build a Following on Social Media

The frequency of social media posts is a vital aspect to social media marketing. Some research has shown posting a… Read More

What Every Social Media Marketing Strategy Should Include

What Every Social Media Marketing Strategy Should Include

Some reports say that the average person uses about 4 years looking at his or her phone. There is a… Read More

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