Category: Social Media Marketing

Social media marketing leads clients to action by appealing to relevant audiences. Different social media platforms add value to audiences associated with your business. For example, LinkedIn may have a different audience than Instagram, but with the right campaign in place for each, both platforms can be utilized to increase lead generation, boost conversions, and improve sales for your business. When you create specialized campaigns for each social media platform, you’re advertising to an audience who has chosen to engage with you because they followed your specific social media page. Social media marketing will also boost your brand awareness through engagement. When your audience engages with your business through comments, likes, or shares, this increases brand awareness and drives site traffic. Increased engagement also helps your business to develop lasting relationships with new and existing clients. When you interact with clients on your posts by answering questions and responding to comments, you’re building trust. Whether you’re utilizing Facebook, Twitter, Instagram, LinkedIn, or YouTube, using the right social media platforms will add great value to your business.

Email Newsletter Tips for Home Remodelers, Home Builders, Landscapers, and Beyond

Email Newsletter Tips for Home Remodelers, Home Builders, Landscapers, and Beyond

Email newsletters are a key strategy of any marketing campaign. A well-designed newsletter increases brand awareness and reminds your clients… Read More

4 Social Media Tips for Construction Companies

4 Social Media Tips for Construction Companies

Appealing to your target audience through social media is a critical component of your marketing strategy. While your business can… Read More

How to Properly Identify Competitors

How to Properly Identify Competitors

As a business owner, it’s important for you to understand your competitors in relation to your own product or service.… Read More

How to Expand Your Target Audience

How to Expand Your Target Audience

Are you looking to expand your current market? Businesses who focus on audience engagement are more likely to improve the… Read More

How Is Audience Engagement Measured?

How Is Audience Engagement Measured?

Is your business looking for a strategy to increase leads? Improving your audience engagement may help. Audience engagement can be… Read More

Discover the Best Marketing Practices for Real Estate Professionals with these Five Strategies

Discover the Best Marketing Practices for Real Estate Professionals with these Five Strategies

Whether you’re new to the real estate industry or you’ve been in the business for years, planning a marketing strategy… Read More

Add Value to your Construction Business with these Eight Strategies

Add Value to your Construction Business with these Eight Strategies

Is your construction company hitting a ceiling? The construction industry, whether commercial or residential, is a comprehensive operation made up… Read More

How Does Social Media Engagement Affects Your Online Following?

How Does Social Media Engagement Affects Your Online Following?

Many organizations take a passive approach to social media: set up an account, add a few pictures, and sit back… Read More

How to Choose the Right Social Platform (and Why it Matters)

How to Choose the Right Social Platform (and Why it Matters)

Social media has become a vital tool for marketing your business. But with so many platforms to choose from, how… Read More

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