Executive Report

Are Digital Marketing Services Worth the Cost?

Some business owners pride themselves on their ability to build a fresh-looking user-friendly website, keep up with advertising strategies, and market their services with paid ads on social media or through do-it-yourself SEO.

But for all the extra hours these entrepreneurs put into researching advertising trends, much of their valuable time will be wasted. A recent study shows that nearly 40% of paid advertising across the desktop and mobile in the United States is off-target for gender and age.

One way to strengthen this weak point in your balance sheet is to hire a company to provide these digital marketing services for you. It doesn’t take long for the benefits of a healthy digital marketing regimen to appear in the form of increased foot traffic, higher and more varied sales, and a more considerable social media following. These services can bring back a robust ROI and make a difference to your company’s bottom line. Let’s look at some benefits a digital marketing firm may offer.

 

Benefits of Digital Marketing Solutions

Here are some of the most powerful services a digital marketing company may offer.

Search Engine Optimization (SEO): No matter your business, you’ll want customers to be able to find you easily, and the way that people find your business today is through Google. Google is constantly changing, and companies are always clamoring for visibility in Google searches.

But quality SEO services do much more than bump your site closer to the coveted top of the Google search results. Good services increase the quantity and quality of traffic to a website through organic search engine results. They help you build strong backlinks to your site and position you to take advantage of Google’s local search functions so that people in your neighborhood know precisely where to find you.

Social Media: You’re passionate about the services you provide your clients, and that’s what makes your business great. You don’t always have time to post a video of your work each day, and you definitely don’t have time to keep up with what your competitors are up to on their own Instagram pages. Digital marketing specialists are experts at creating tailored branded content designed to stay with your customers long after they put down their cell phones.

Paid Ads: Professional digital marketers can attract more customers with strategically placed paid ads that are certain to reach your target across various demographic and geographic variables. Paid ads fit any budget, so you can decide how much initial investment is suitable for your budget.

But professional digital marketers are adept at taking your business’s paid advertising strategy to another level. Instead of concentrating on the short-term goal of turning your advertising expenditures into immediate profits, their strategy focuses on the long-term relationship between your company and the consumer. Optimizing the lifetime value of each and every one of your consumers through these carefully-placed paid digital ads can increase profits and improve your overall customer experience.

 

Contact Us Today

There are many ways for your business to market itself across the web and social media. At CC&A, we’ll work to understand your goals, analyze your customer base, and determine where your current engagement strategy needs enhancement. Contact us today to learn more about our audience digital marketing services.

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