LinkedIn, the professional networking platform, has recently implemented algorithm changes that can significantly impact your post’s visibility. If you’re ready to increase your presence on social media, it’s time to adapt to LinkedIn’s new content standards. LinkedIn algorithm explained: In this article, we explore LinkedIn’s changes to its feed, uncover how your posts can gain more attention, and discover why the platform discourages “viral” content.

Understanding LinkedIn’s Motivation

LinkedIn has witnessed a remarkable rise in user activity, particularly over the past few years. This rising engagement prompted the company to address users’ concerns about irrelevant content and strive to offer a more informative and relevant feed. As a result, LinkedIn has successfully reduced complaints about irrelevant content by 80%.

Key Changes in LinkedIn’s Feed

Improved Visibility

LinkedIn now prioritizes showcasing your posts to your followers, aligning with user feedback that values content from people they know and care about.

Emphasizing “Knowledge and Guidance”

LinkedIn’s algorithm now prioritizes posts that offer knowledge and guidance to ensure users receive valuable and relevant content. This change allows your posts to reach individuals not yet following you. Since the start of this change, LinkedIn has witnessed a substantial uptick in users exploring knowledge-based content from individuals outside their network.

LinkedIn employs various metrics to identify posts rich in genuine knowledge and guidance. Although not exhaustive, here are some essential aspects considered by the algorithm:

Targeted Audience Relevance

Each post caters to a specific audience. LinkedIn’s algorithm evaluates the relevance of your post to determine to whom it should be presented. Whether your content relates to family matters or B2B marketing, the platform strives to connect it with the right audience.

Authoritative Expertise

LinkedIn analyzes the author’s professional profile to assess their credibility in the subject matter discussed. This evaluation ensures that content aligns with the author’s expertise, enhancing the quality of information delivered to users.

Engaging and Meaningful Comments

LinkedIn now values “meaningful comments” that genuinely engage with the post’s content. Hollow remarks like “excellent” or “so relatable” hold less weight. Additionally, the platform considers the background of the commenters—favoring comments from relevant professional communities that resonate with the post’s topic.

Unique Perspectives

Posts offering a distinct perspective and personal insights generate more interest. LinkedIn’s algorithm differentiates between generic information and posts that showcase the writer’s viewpoint, rewarding the latter with greater exposure.

Redefining Engagement Success

While many users strive for high likes and follower counts, LinkedIn encourages a different approach. Rather than reaching a broad audience, the focus should shift toward connecting with the right individuals. LinkedIn aims to replicate the dynamics of a professional workplace, where conversations are targeted and specific to teams. Thus, viral content should be an unusual occurrence on the platform.

Final Thoughts

LinkedIn’s algorithm changes allow individuals and businesses to enhance their engagement and influence on the platform. By crafting content that offers knowledge, catering to specific audiences, and encouraging meaningful conversations, you can optimize your posts for increased visibility and relevance.