Category: Marketing Psychology

Marketing psychology techniques can trigger the subconscious by using emotion to make your audience react. Emotion shapes the first impression a consumer has of a brand, helping it to stand out in their mind. A consumer’s impression can nudge their decision. People rely on their heart vs. their head when deciding. Therefore, consumers rely on emotions, rather than information, when deciding to buy. When a consumer feels inspired, they act upon that feeling. For example, happiness drives consumers to share and sadness drives consumers to empathize and connect. Emotional marketing creates brand awareness, drives fiscal giving, increases brand loyalty, leads to viral content, and more. When your business utilizes the right marketing psychology techniques, you have the power to add great value to your business.