Marketing Psychology Resources - CC&A Strategic Media

Executive Report

Discover
Marketing Psychology
Lauren-Aversa | Director of Web Operations

Audience Insights Platforms: Your Guide to Smarter Consumer Research

CRM, Video Marketing, Marketing Automation, Social Media, SEO, Inbound Marketing, Marketing Psychology
Steve Taormino | President & CEO

Planning Your Marketing Strategy

Marketing strategies are constantly evolving with new technology and trends. In the past 2 years, however, the digital marketing game has been turned on its head, shifting away from any face-to-face tactics and diving headfirst into all things digital. The need for a more virtual world was bound to bring a need for change in the world of digital marketing. Add to that Google’s announcement to begin severing ties with cookie tracking in 2022, and the future of digital marketing has never been more up in the air.
Social Media, Marketing Psychology, Video Marketing
Christine Favata | Marketing Coordinator

4 Social Media Tips for Construction Companies

Appealing to your target audience through social media is a critical component of your marketing strategy. While your business can choose to post on any number of social media platforms, construction marketers say Facebook and LinkedIn are the best two channels for increasing engagement within the industry. Facebook commonly serves to increase a businesses’ brand awareness, create business-to-customer (B2C) relationships, and provide a space for advertising. LinkedIn is chiefly effective with increasing business-to-business (B2B) relationships and business growth. Whether you’re a commercial contractor or a home builder, social media has its place. Implementing creative content will take your business to the next level. Here are a few tips to help you get started.
Executive Report

Subscribe today and receive top resources in your inbox

Subscribe
Thought Leaders
Growth Channels
Inbound Marketing
SEO
Social Media
Marketing Automation
Video Marketing
CRM
Marketing Psychology
Cyber Security
Information Technology
Human Resources
Sales Training
Leadership Development
Accounting
Recruiting
< >
hide
Marketing Psychology, Social Media, SEO
Lauren-Aversa | Director of Web Operations

How to Expand Your Target Audience

Are you looking to expand your current market? Businesses who focus on audience engagement are more likely to improve the quality of their site visits, which leads to an increase in online activity like signing up for a newsletter or purchasing a product. Earning engagement indicates your marketing strategy is successful and provides you with a way to measure your company’s success. Ultimately, an expansive target audience provides companies with more engagement, leading to more ROI from their marketing investments. Learn how to create an audience engagement strategy that's right for your business.

Marketing Psychology
Steve Taormino | President & CEO

How Loss Aversion can help your odds

Which is better: keeping $5 or gaining $5 more? According to the theory of loss aversion, most people prefer the first choice. We would rather avoid losses than pursue gains.

This is the psychological phenomenon behind many familiar marketing strategies. Free trials, expiration dates, and limited supplies are some of the most common loss aversion techniques, but there are many more. This post will examine some of the most common marketing strategies that take advantage of this psychological trigger.
Marketing Psychology
Steve Taormino | President & CEO

What Is the Frequency Illusion, and How Can You Use it?

The frequency illusion, also known as the Baader-Meinhof phenomenon or the recency illusion, happens when you learn about something for the first time (for example, a song or a fashion trend), and suddenly start to see it everywhere.

You might see it so often that you start to wonder if there is some sort of conspiracy! Fortunately, even if this illusion might make you question your sanity, there is a simple explanation. The song or fashion trend has always been there--you just were not aware of it before. You only notice it once you know about it.
Thought Leaders
Aida Keehner
Kenneth K. Wexley, Ph.D.
Christine Favata
Mike Meroff
Reagan Collins
Colton Manning
Holly Catania
Roxanne Saint Marie
Len Miller
Chris McDonell
Douglas Strouse, Ph.D
Steve Taormino
Lauren-Aversa
Susan Manno
< >
hide
Marketing Psychology
Steve Taormino | President & CEO

How Social Proof Can Help Build Your Brand

Have you ever wanted to do or buy something after seeing someone else try it? This concept, often referred to as “social proof,” plays a huge role in marketing psychology. From online reviews to celebrity endorsements, social proof is all around us.

This kind of validation can help a brand grow rapidly, and it’s essential for your marketing strategy. Fortunately, you don’t need endorsements from people in the public eye like LeBron James or Bill Gates to take advantage of social proof. Here are some ideas that any organization can try.
Executive Report

Subscribe today and receive top resources in your inbox

Subscribe
Thought Leaders
  • PO Box 39 Perry Hall, MD 21128
Copyright © 2024 CC&A Strategic Media, All Rights Reserved
Free Consultation
call us now
877-323-8690
Strategic Ops
Free Consultation
call us now
877-323-8690
Strategic Ops
Digital Services
Free Consultation
call us now
877-323-8690
Targeted Marketing
Enhanced Strategy
Social Engagement
Superior Development
Smart Design
Free Consultation
call us now
877-323-8690
Free Consultation
call us now
877-323-8690
Categories
Free Consultation
call us now
877-323-8690
Who we are
What We Do
How We Do It
Digital Services
Strategic Ops
What You Need
Targeted Marketing
Enhanced Strategy
Social Engagement
Superior Development
Smart Design
Industries Served
Executive Resources
Categories
Free Consultation
call us now
877-323-8690

FOLLOW US ON

Facebook-f Instagram Youtube Linkedin-in
x close icon

Request a Consultation

  • This field is for validation purposes and should be left unchanged.