Category: Marketing Psychology

Marketing psychology techniques can trigger the subconscious by using emotion to make your audience react. Emotion shapes the first impression a consumer has of a brand, helping it to stand out in their mind. A consumer’s impression can nudge their decision. People rely on their heart vs. their head when deciding. Therefore, consumers rely on emotions, rather than information, when deciding to buy. When a consumer feels inspired, they act upon that feeling. For example, happiness drives consumers to share and sadness drives consumers to empathize and connect. Emotional marketing creates brand awareness, drives fiscal giving, increases brand loyalty, leads to viral content, and more. When your business utilizes the right marketing psychology techniques, you have the power to add great value to your business.

How Loss Aversion can help your odds

How Loss Aversion can help your odds

Which is better: keeping $5 or gaining $5 more? According to the theory of loss aversion, most people prefer the… Read More

Why Clustering Is an Important Marketing Technique

Why Clustering Is an Important Marketing Technique

People are more likely to remember information that is organized into logical groups. For example, a long list of vocabulary… Read More

What Is the Frequency Illusion, and How Can You Use it?

What Is the Frequency Illusion, and How Can You Use it?

The frequency illusion, also known as the Baader-Meinhof phenomenon or the recency illusion, happens when you learn about something for… Read More

How the Decoy Effect Can Increase Your Sales

How the Decoy Effect Can Increase Your Sales

The “decoy effect” is a psychological phenomenon often used in marketing, including e-commerce. If consumers have an Option A and… Read More

How Social Proof Can Help Build Your Brand

How Social Proof Can Help Build Your Brand

Have you ever wanted to do or buy something after seeing someone else try it? This concept, often referred to… Read More

How the Power of Reciprocity Can Improve Your Leads

How the Power of Reciprocity Can Improve Your Leads

“What goes around, comes around.” “One good turn deserves another.” “You get what you give.” These common sayings are all… Read More

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