How Loss Aversion can help your odds
How Loss Aversion can help your odds
Which is better: keeping $5 or gaining $5 more? According to the theory of loss aversion, most people prefer the… Read More
Category: Marketing Psychology
Why Clustering Is an Important Marketing Technique
Why Clustering Is an Important Marketing Technique
People are more likely to remember information that is organized into logical groups. For example, a long list of vocabulary… Read More
What Is the Frequency Illusion, and How Can You Use it?
What Is the Frequency Illusion, and How Can You Use it?
The frequency illusion, also known as the Baader-Meinhof phenomenon or the recency illusion, happens when you learn about something for… Read More
How the Decoy Effect Can Increase Your Sales
How the Decoy Effect Can Increase Your Sales
The “decoy effect” is a psychological phenomenon often used in marketing, including e-commerce. If consumers have an Option A and… Read More
How Social Proof Can Help Build Your Brand
How Social Proof Can Help Build Your Brand
Have you ever wanted to do or buy something after seeing someone else try it? This concept, often referred to… Read More
How the Power of Reciprocity Can Improve Your Leads
How the Power of Reciprocity Can Improve Your Leads
“What goes around, comes around.” “One good turn deserves another.” “You get what you give.” These common sayings are all… Read More
