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Marketing Automation
Lauren-Aversa | Director of Web Operations

AdTech Unveiled: Powerful Solutions for Elevated Outcomes

Social Media, Video Marketing, Marketing Automation, SEO, Inbound Marketing
Steve Taormino | President & CEO

Benefits of Hiring a Full-Service Digital Marketing Agency

Digital agencies are made up of experts who get to know your company and can tailor a plan that optimizes your company’s digital presence and can improve profitability. Let’s take a moment to unpack the benefits of hiring a full-service digital marketing agency and shed some light on a few of the most potent services a digital marketing firm can offer and how they can impact your organization’s success.
Marketing Psychology, CRM, Video Marketing, Marketing Automation, Social Media, SEO, Inbound Marketing
Steve Taormino | President & CEO

Planning Your Marketing Strategy

Marketing strategies are constantly evolving with new technology and trends. In the past 2 years, however, the digital marketing game has been turned on its head, shifting away from any face-to-face tactics and diving headfirst into all things digital. The need for a more virtual world was bound to bring a need for change in the world of digital marketing. Add to that Google’s announcement to begin severing ties with cookie tracking in 2022, and the future of digital marketing has never been more up in the air.
CRM, Marketing Automation, Inbound Marketing
Steve Taormino | President & CEO

Enhance Your Customer Lifecycle Emails

Without giving it much thought, we use email every day. Since we’re naturally tuned into email by default, multi-message email campaigns are a great way to grow a customer’s relationship to your brand. Whether you’re sending informational emails, digital newsletters, product updates, or transactional emails, chances are you’re building a stronger connection with your audience over a business who does not have an email strategy in place.
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Marketing Automation
Steve Taormino | President & CEO

How to Keep Customers Using Marketing Automation

Marketing automation has been very successful with lead generation, but a company is missing out if it isn’t taking advantage of customer retention benefits. CC&A Strategic Media can explain the importance of thinking of the whole customer lifecycle.

Post Sale Engagement

An engaged new customer means a sale, but companies that keep customers engaged through their lifetime cycle will benefit from repeat sales, recommendations, and customer data. The amount of time it takes to follow customers through all stages of their buying cycles is where marketing automation can greatly impact a company. Let CC&A Strategic Media show you how.

Marketing Automation
Lauren-Aversa | Director of Web Operations

Promoting Your Content Through Marketing Automation

After a company grows to a certain size, it may need to consider changing its marketing approach. Excel spreadsheets and basic emails only go so far. Automation allows companies to program certain activities so they can focus on core marketing and business development.

Consistency is the basis for a great content strategy. More than anything else, publishing at regular intervals increases the likelihood that a post or video will reach the right audience. Marketing automation can improve everything from contact management to promotional content testing, allowing marketers to create material, program it, and move on. They no longer have to worry about sending an email during times with the highest open rates; a system does it for them.
Thought Leaders
Aida Keehner
Kenneth K. Wexley, Ph.D.
Christine Favata
Mike Meroff
Reagan Collins
Colton Manning
Holly Catania
Roxanne Saint Marie
Len Miller
Chris McDonell
Douglas Strouse, Ph.D
Steve Taormino
Lauren-Aversa
Susan Manno
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Marketing Automation
Steve Taormino | President & CEO

Support Your Sales Team with Marketing Automation

Automation tools are commonly associated with marketing activities, but they support sales goals, too. Many sales teams today rely on marketing automation to enhance customer interactions and keep track of activities in the pipeline. As collaboration becomes more commonplace, the lines between marketing, sales, and customer service blur. Each department has a distinct purpose, but inter-departmental activities strengthen overall company success.

Automation can improve every stage of the sales pipeline—from marketing/advertising to customer service. Each stage, however, uses different tools and functionalities to enhance its part of the cycle while improving the carryover as a consumer moves from step to step. Target every part of the sales cycle with help from CC&A Strategic Media today!
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