Executive Report

How to Choose the Right Marketing Automation Software

Marketing automation software helps companies manage and measure their sales and marketing activities, which can speed up revenue growth and improve efficiency. This is a huge market, estimated at $3.65 billion in 2014, which means there are many software options to choose from.

To help your business choose the right software for your marketing automation, here are a few things to consider:

What do you hope to get out of marketing automation software?

The wide variety of automation software means that some options are better than others in particular areas. Make the choice easier on your company by first considering what your goals are, and what you want the software to do for you. Decide what features you need most.

Are you looking for help with lead generation, social-media use, or analytics? Do you want to get started quickly, with less training, or are you looking for more integrated software that may require more onboarding? This approach will help you find a solution that suits your company’s needs, rather than making a choice and having to change your operations to suit the software.

What kind of budget do you have?

The variety of solutions applies to their cost, as well. Small businesses with tight budgets have many different free or low-cost options for email marketing and social-media management. However, the less-expensive options tend to be limited and less comprehensive.

Feel free to call a vendor’s sales representative to ask about pricing and features. This not only will help you learn about the cost, but also about the vendor’s customer service.

What level of support are you looking for?

If the software experiences an outage, needs to be updated, or has other issues, can you count on the vendor to provide fast, thorough help? This is particularly important for smaller companies with limited tech expertise, who may not have the resources to tackle troubleshooting themselves. Make sure your provider offers phone support so you can reach them quickly when you need help.

Let CC&A Strategic Media help you with marketing automation. Contact us today.

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