From search engines to social media, content marketing is one of the easiest and cheapest ways to reach a large number of people fast. While display ads are still bringing attention to your brand, certain types of content marketing can help your customers while growing your business, too.
Content marketing is as simple as sharing videos, blogs, and social media content that does not directly promote a brand but also connects to promising services and products. Content marketing has become a popular way to engage with a potential audience without a constant sell, sell, sell push, and instead focuses on education and brand reputation to keep buyers coming back for more.
Most seasoned businesses know what traditional marketing entails – finding new clients, setting up social media accounts, making phone calls, and sending emails. Content marketing, however, has a separate set of rules.
The heart of every digital marketing strategy should be content, no matter the intended platform or medium. From Tiktok and reels to blogs and YouTube, content marketing should connect and support all your digital marketing goals.
Studies show that content marketing can generate more than 3 times as many leads as traditional advertising routes. On top of that, it can also cost a whopping 62% less.
Ideally, content can also be reused, offering a great way to transform your advertising strategy without adding in tons of overhead to make it happen. A blog can quickly become multiple social media posts, display ads, email marketing, native ads, even OTT advertising material.
Customers look for consistency in a trusted brand, and content marketing can help bring your name to their feed and inbox every day, week, or month. Simply focusing on producing a consistent social media feed through blog posting is an excellent start for anyone new to the content marketing push.
At CC&A Strategic Media, we understand that content marketing can be essential to maintaining a thriving modern business, no matter the size. We have served our customers since 1999, helping them develop creative and relevant digital marketing strategies. When you contact us, we will coach you in developing consistently engaging content (and can even do for you) unique to your organization.
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