Category: Video Marketing

Consumers want to see videos more than any other type of content. Educational videos, customer testimonials videos, how-to videos, product demo videos, animated videos, live videos, and interview videos are all examples of videos your business can implement. Social media platforms are a great place to share your video campaigns. You can utilize videos to expand brand awareness, drive engagement, influence buying decisions, and increase website traffic and conversion rates. However, it’s important to know what it takes to create effective videos. It’s also critical to understand what attracts your target audience. Developing the right video marketing strategy can add great value to your business.

4 Social Media Tips for Construction Companies

4 Social Media Tips for Construction Companies

Appealing to your target audience through social media is a critical component of your marketing strategy. While your business can… Read More

4 Tips for a Viral Video

4 Tips for a Viral Video

As video grows in popularity for digital marketers and social-media users, it becomes increasingly difficult for brands to stand out… Read More

Four Types of Video to Use for Marketing

Four Types of Video to Use for Marketing

So how do you incorporate video into your marketing strategy? Here are four different types of video and how to… Read More

Video Marketing: Consistency Is Vital to Success

Video Marketing: Consistency Is Vital to Success

By 2019, the internet will be home to an overwhelming amount of monthly global video traffic. So much so, that… Read More

Call to Action for Your Video Marketing Campaign

Call to Action for Your Video Marketing Campaign

A video can entertain, inform, or instruct, but without a proper call to action (CTA), it doesn’t qualify as ideal… Read More

3 Ways to Utilize Short-Form Videos as a Marketing Strategy

3 Ways to Utilize Short-Form Videos as a Marketing Strategy

Infographics, blogs, and poignant Tweets still have their place in marketing, but the rise of mobile device use and the… Read More

Combining Customer-Generated Content and Video Marketing

Combining Customer-Generated Content and Video Marketing

Marketing executives can spend hours trying to come up with enticing video content to drive their company’s branding message. Customer-driven… Read More

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