SEO Resources - CC&A Strategic Media

Executive Report

Mike Meroff | Project Manager

How to Choose the Best Web Development Services for My Business

You don't have to understand how to build and maintain a website to succeed in business. There are digital agencies and web designers who can do that for you. Let's consider the many dynamic web development services available to business owners, and which ones might best serve your business's website needs.

SEO

Lauren-Aversa | Director of Web Operations

Beyond the Buzzwords: A Smart Approach to Engine Optimization Keywords

Master engine optimization keywords for high rankings. Learn research, implementation, and future GEO strategies.

SEO, Information Technology

Steve Taormino | President & CEO

Avoiding Keyword Cannibalization

Keyword cannibalization. It doesn’t sound pretty, does it? But this isn’t a horror story. SEO keyword cannibalization happens when the creators of a website aren’t strategic about the way they use keywords on their pages.

SEO, Information Technology

Mike Meroff | Project Manager

How to Project Manage a Website Redesign

The project manager of a website redesign has a formidable task, and poor planning could cost the company time and money. Before getting started, any project manager will want to be familiar with the process. Here are seven steps to help you efficiently guide the project across the finish line.

Inbound Marketing, SEO, Social Media, Marketing Automation, Video Marketing

Steve Taormino | President & CEO

Benefits of Hiring a Full-Service Digital Marketing Agency

Digital agencies are made up of experts who get to know your company and can tailor a plan that optimizes your company’s digital presence and can improve profitability. Let’s take a moment to unpack the benefits of hiring a full-service digital marketing agency and shed some light on a few of the most potent services a digital marketing firm can offer and how they can impact your organization’s success.

Inbound Marketing, SEO, Social Media

Steve Taormino | President & CEO

Are Digital Marketing Services Worth the Cost?

It doesn’t take long for the benefits of a healthy digital marketing regimen to appear in the form of increased foot traffic, higher and more varied sales, and a more considerable social media following. These services can bring back a robust ROI and make a difference to your company’s bottom line. Let’s look at some benefits a digital marketing firm may offer.

Executive Report

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Thought Leaders

Aida Keehner

CEO

Atruent
Kenneth K. Wexley, Ph.D.

CEO

Wexley Consulting
Christine Favata

Marketing Coordinator

CC&A Strategic Media
Mike Meroff

Project Manager

CC&A Strategic Media
Reagan Collins

Marketing Manager

CC&A Strategic Media
Colton Manning

Key Account Manager

CC&A Strategic Media
Holly Catania

Marketing Manager

CC&A Strategic Media
Roxanne Saint Marie

Marketing Director

CC&A Strategic Media
Len Miller

President & CEO

Leonard J. Miller & Associates
Chris McDonell

CEO

McDonell Consulting Group
Douglas Strouse, Ph.D

CEO

CEO Club of Baltimore
Steve Taormino

President & CEO

CC&A Strategic Media
Lauren-Aversa

Director of Web Operations

CC&A Strategic Media
Susan Manno

CEO

TANDIUM

From the Streets to the Conference Room: Kevin Johnson’s Real Life Redemption

In this episode of Executive Report, our Host Steve Taormino sits down with the Owner and CEO of Rea...
Michael Teitelbaum Celebrating Baltimore on a National Platform

Executive report host, Steve Taormino sits down with Michael Teitelbaum, President of Baltimore Maga...
Atlas Restaurants: Creating Unique Experiences Featuring Alex Smith & Steve Taormino

Host, Stephen Taormino, meets with Alex Smith, Founder of Atlas Restaurant Group to discuss building...
Working Through An Ever Changing World Of Change Featuring Chris McDonell & Steve Taormino.

Host, Stephen Taormino, meets with Chris McDonell, CEO of McDonell Consulting to discuss adapting to...
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Growth Channels

Information Technology

Human Resources

Sales Training

Leadership Development

Accounting

Recruiting

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Inbound Marketing, SEO

Steve Taormino | President & CEO

The Top Benefits of Content Marketing

From search engines to social media, content marketing is one of the easiest and cheapest ways to reach a large number of people fast. While display ads are still bringing attention to your brand, certain types of content marketing can help your customers while growing your business, too.

Inbound Marketing, SEO, Social Media, Marketing Psychology

Steve Taormino | President & CEO

What Is Reputation Marketing?

Perception can make or break any deal. A brand’s reputation is becoming increasingly more important with the Internet and smartphones at our fingertips. How can you harness the power of positivity for your brand? Reputation marketing uses positive brand assets for advertising content and promotional materials through traditional and digital marketing channels alike.

Inbound Marketing, SEO, Social Media, Marketing Automation, Video Marketing, CRM, Marketing Psychology

Steve Taormino | President & CEO

Planning Your Marketing Strategy

Marketing strategies are constantly evolving with new technology and trends. In the past 2 years, however, the digital marketing game has been turned on its head, shifting away from any face-to-face tactics and diving headfirst into all things digital. The need for a more virtual world was bound to bring a need for change in the world of digital marketing. Add to that Google’s announcement to begin severing ties with cookie tracking in 2022, and the future of digital marketing has never been more up in the air.

Inbound Marketing, SEO

Colton Manning | Key Account Manager

How Much Do Google Ads REALLY cost?

Are you paying to much for Google Ads? In this article we will break down the average cost of Google Ads for every major industry. We will show you the average cost per click, average click through rate, average cost per lead, and MOST IMPORTANTLY, the average conversion rate by industry type. If you think you're overpaying for Google Ads (or even if you don't), this article is a must read!

Inbound Marketing, SEO

Lauren-Aversa | Director of Web Operations

Enhance Your Website Strategy with Accessibility and ADA Compliance

So many factors go into creating the best website for your business, but one crucial aspect that many website owners overlook is website accessibility. Neglecting website accessibility makes it harder for potential customers to interact with your company and products online. Poor accessibility can also violate regulations such as the 2010 ADA Standards for Accessible Design in some enterprises. However, even organizations without a regulatory obligation can improve their SEO strategy and user experience by making their websites ADA Compliant.

Thought Leaders

Aida Keehner

Kenneth K. Wexley, Ph.D.

Douglas Strouse, Ph.D

Steve Taormino

Lauren-Aversa

Susan Manno

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SEO, CRM

Steve Taormino | President & CEO

How to Create Buyer Personas That Work

Buyer personas are a representation of your ideal customers based on market research. They define who you want to market to through data retrieved from your existing client base.

Contrary to what many marketers think, creating an accurate buyer persona should not be based on your creative writing skills or the knowledge you think you have about your customers. Instead, developing a strong persona requires an understanding of real customer data.

When you take time to understand who your buyer personas are, you will be able to use them to your advantage. Defining your buyer personas will help you develop marketing techniques that will attract new leads and customers.

Inbound Marketing, SEO, Social Media

Steve Taormino | President & CEO

How to Properly Identify Competitors

As a business owner, it’s important for you to understand your competitors in relation to your own product or service. To begin this process, you need to pinpoint key information by knowing your position in the market, evaluating your product or service, understanding your target audience, and conducting market research. Here’s how you can get started.

SEO, Social Media, Marketing Psychology

Lauren-Aversa | Director of Web Operations

How to Expand Your Target Audience

Are you looking to expand your current market? Businesses who focus on audience engagement are more likely to improve the quality of their site visits, which leads to an increase in online activity like signing up for a newsletter or purchasing a product. Earning engagement indicates your marketing strategy is successful and provides you with a way to measure your company’s success. Ultimately, an expansive target audience provides companies with more engagement, leading to more ROI from their marketing investments. Learn how to create an audience engagement strategy that's right for your business.

SEO, Social Media

Reagan Collins | Marketing Manager

How Is Audience Engagement Measured?

Is your business looking for a strategy to increase leads? Improving your audience engagement may help. Audience engagement can be defined as online activity showing a user has spent time with your content by exploring and interacting on your website or social media platforms. Digital engagement indicates your marketing strategies are successful. There are several user engagement metrics you can track to measure your performance. However, it’s important to pinpoint which metrics are most valuable for your business. Read more to discover nine key metrics you can choose to track.

SEO, Social Media

Reagan Collins | Marketing Manager

Discover the Best Marketing Practices for Real Estate Professionals with these Five Strategies

Whether you’re new to the real estate industry or you’ve been in the business for years, planning a marketing strategy is a critical component of any real estate professional’s success. Are you looking for a strategic marketing service to boost your realty marketing strategy? A well-designed marketing plan will increase the likelihood that prospective clients will choose to work with you over a competitor. Learn about these five strategies that will ensure you remain competitive in your field and increase your chances of gaining new buyers.

Executive Report

Subscribe today and receive top resources in your inbox

Thought Leaders

Aida Keehner

CEO

Atruent
Kenneth K. Wexley, Ph.D.

CEO

Wexley Consulting
Christine Favata

Marketing Coordinator

CC&A Strategic Media
Mike Meroff

Project Manager

CC&A Strategic Media
Reagan Collins

Marketing Manager

CC&A Strategic Media
Colton Manning

Key Account Manager

CC&A Strategic Media
Holly Catania

Marketing Manager

CC&A Strategic Media
Roxanne Saint Marie

Marketing Director

CC&A Strategic Media
Len Miller

President & CEO

Leonard J. Miller & Associates
Chris McDonell

CEO

McDonell Consulting Group
Douglas Strouse, Ph.D

CEO

CEO Club of Baltimore
Steve Taormino

President & CEO

CC&A Strategic Media
Lauren-Aversa

Director of Web Operations

CC&A Strategic Media
Susan Manno

CEO

TANDIUM

From the Streets to the Conference Room: Kevin Johnson’s Real Life Redemption

In this episode of Executive Report, our Host Steve Taormino sits down with the Owner and CEO of Rea...
Michael Teitelbaum Celebrating Baltimore on a National Platform

Executive report host, Steve Taormino sits down with Michael Teitelbaum, President of Baltimore Maga...
Atlas Restaurants: Creating Unique Experiences Featuring Alex Smith & Steve Taormino

Host, Stephen Taormino, meets with Alex Smith, Founder of Atlas Restaurant Group to discuss building...
Working Through An Ever Changing World Of Change Featuring Chris McDonell & Steve Taormino.

Host, Stephen Taormino, meets with Chris McDonell, CEO of McDonell Consulting to discuss adapting to...
View all

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