Executive Report
Lead Scoring Explained
Lead scoring is a scalable way to connect you with the right prospects for your business. This metric is based on assigned values like location or business size. Using marketing automation tools can make this seemingly complicated process quite simple.
Lead Scoring Tips and Best Practices
1. Establish Your Target Market
- Who is your customer base?
- What are they looking for?
- Where are they located?
- When do they interact with you most?
- Why are they engaging with your company?
These five questions will help you to learn more about your customers.
2. Pinpoint Online Behaviors of Past and Current Leads
Online behavior is critical information in determining a leads level of interest in your business. Start by asking these questions:
- Which pages, and how many, did they visit on your website before converting?
- Did they download any offers? If so, what did they download?
- Did you notice any trends between your converted leads?
These questions will assist in identifying how your converted leads became loyal customers.
3. Review Email and Social Engagement
Engagement with email and social media campaigns are an easy way to determine a leads level of interest. For emails, monitor at open and clickthrough rates. For social media, look at likes, comments, shares, reposts, and clicks.
4. Consider Your Options for Marketing Automation Software
Your business is missing out if it’s not utilizing software that support the whole customer lifecycle. The proper marketing automation tool can assist with lead scoring reports, post-sale engagement, customer service, customer retention, and more.
Contact Us Today
An outsourced marketing professional can create, share, and explain lead scoring reports for your company. To learn how you can use lead scoring to identify and nurture relationships with your customers, contact CC&A today.
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