Studies have shown that COVID-19 has impacted the way consumers think, purchase, and act in the digital world over the past couple of years. Lead generation and marketing tactics are more essential and dynamic than before. It is necessary to know how to utilize these trends efficiently to achieve your sales goals for the upcoming year.

Marketing campaigns are created to keep your current and prospective customers interested in your content, increase brand awareness, assist with sales initiatives, and more. Lead generation will convert consumers interested in your content/products/services into returning customers. Increasing lead generation is the goal through these initiatives.

Now let’s dive into the starting point of lead generation through marketing initiatives. Who are you, and why should I pick you?

BRANDING YOUR COMPANY

We have seen a substantial rise in consumers shopping online, e-commerce companies blooming, and more sales occurring digitally. This means every niche competes for the best positioning digitally and on search engines. Efficient branding means positive brand awareness and increased visibility towards your target audience. Your audience sees an abundance of products, services, and brands every day: similar and not similar. The efficiency of your brand marketing can position you to be the best choice for your target audience.

Check out your website, social media platforms, vision, and values. Is it up to date with the current times and your brand’s positioning on these topics? If not, the digital world will not wait! Your target audience will find a brand that they know is current and closely aligns with what they are seeking. Creating an updated brand book will ease your everyday marketing across all departments and platforms.

What are some other branding tactics that play a part in lead generation?

• Social proofing
• Updated landing pages
• Eye attracting visuals and videos
• Design with purpose and modernization
• Strategic partnerships
• Staying engaged with followers and other company’s
• Impactful messaging

A brand marketing company, such as CC&A Strategic Media, can play a vital role in shaping the way your brand is portrayed, positioning your brand digitally, and more. But, unfortunately, the marketplace is crowded, standing out from the pack is not easy…let us help make it easier.

UTILIZING MARKETING AUTOMATION THROUGH EMAIL

Email marketing is one of the book’s most influential and oldest lead generation tactics. While an efficient tool, marketing automation agencies can fine-tune this into an even more significant and heavily targeted lead generation source. Segmentation is a word you hear CONSISTENTLY used across every industry for sales and marketing departments. So why is segmentation important for email marketing?

• Specifically targeted emails increase open and click rate (also assists in sending just the right number of emails per target audience).
• Personalized messaging increases retention rates.
• Progresses your audiences down the funnel of conversion for sales.
• Increases your email marketing ROI.

Consumers like to receive updates, coupons, and informative information when pertinent to them and at the right cadence, not a bunch of irrelevant spam. So don’t be that guy. At CC&A Strategic Media, we can help you harness the most powerful lead generation strategies to foster growth and success. Contact us to get started on your new and improved strategy TODAY!