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Social Media
Steve Taormino | President & CEO

Unlocking the Power of LinkedIn’s Algorithm Changes for Enhanced Engagement

LinkedIn, the professional networking platform, has recently implemented algorithm changes that can greatly impact your post's visibility. If you're ready to increase your presence on social media, it's time to adapt to LinkedIn's new content standards. In this article, we explore the changes LinkedIn has made to its feed, uncover how your posts can gain more attention, and discover why the platform discourages "viral" content.
Inbound Marketing
Steve Taormino | President & CEO

How to Develop a Marketing Budget for Your Business

Marketing is an essential part of running a successful business today. Overspending or underspending on a digital marketing budget can be detrimental to your brand, and finding the sweet spot can take some work. One of the best ways to make sure your marketing efforts aren’t wasted is to develop a comprehensive digital marketing strategy with a well-defined plan. Knowing the best steps to craft a business marketing budget can take your plan from good to great.
Inbound Marketing, SEO, Social Media, Marketing Automation, Video Marketing, CRM, Marketing Psychology
Steve Taormino | President & CEO

Planning Your Marketing Strategy

Marketing strategies are constantly evolving with new technology and trends. In the past 2 years, however, the digital marketing game has been turned on its head, shifting away from any face-to-face tactics and diving headfirst into all things digital. The need for a more virtual world was bound to bring a need for change in the world of digital marketing. Add to that Google’s announcement to begin severing ties with cookie tracking in 2022, and the future of digital marketing has never been more up in the air.
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Social Media, Video Marketing, Marketing Psychology
Christine Favata | Marketing Coordinator

4 Social Media Tips for Construction Companies

Appealing to your target audience through social media is a critical component of your marketing strategy. While your business can choose to post on any number of social media platforms, construction marketers say Facebook and LinkedIn are the best two channels for increasing engagement within the industry. Facebook commonly serves to increase a businesses’ brand awareness, create business-to-customer (B2C) relationships, and provide a space for advertising. LinkedIn is chiefly effective with increasing business-to-business (B2B) relationships and business growth. Whether you’re a commercial contractor or a home builder, social media has its place. Implementing creative content will take your business to the next level. Here are a few tips to help you get started.
Social Media
Christine Favata | Marketing Coordinator

How Many Social Media Channels are Too Many?

Some companies post marketing content on every social media channel that exists, but there is an art to how businesses use social media. Contact CC&A Strategic Media for social media guidance. We understand that not all social media channels are appropriate for all kinds of content. Knowing which content each social media channel can best showcase and knowing your customer well will put your content in front of the right people more often.

The first thing to consider is which social media channels your target audience most frequents. Doing this research up front can save businesses time, instead of posting to channels and receiving little or no following. Considering your audience’s demographics and what industry they are in can help identify which channels to target.
Marketing Automation
Lauren-Aversa | Director of Web Operations

Promoting Your Content Through Marketing Automation

After a company grows to a certain size, it may need to consider changing its marketing approach. Excel spreadsheets and basic emails only go so far. Automation allows companies to program certain activities so they can focus on core marketing and business development.

Consistency is the basis for a great content strategy. More than anything else, publishing at regular intervals increases the likelihood that a post or video will reach the right audience. Marketing automation can improve everything from contact management to promotional content testing, allowing marketers to create material, program it, and move on. They no longer have to worry about sending an email during times with the highest open rates; a system does it for them.
Thought Leaders
Aida Keehner
Kenneth K. Wexley, Ph.D.
Christine Favata
Mike Meroff
Reagan Collins
Colton Manning
Holly Catania
Roxanne Saint Marie
Len Miller
Chris McDonell
Douglas Strouse, Ph.D
Steve Taormino
Lauren-Aversa
Susan Manno
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Social Media
Christine Favata | Marketing Coordinator

Why Memes are Popular in Social Media

People like memes. They take only seconds to read, they’re funny and easily shared, and they’re a familiar part of social media. Don’t miss out on using memes as a way to add popular humor into your brand. There are many compelling reasons to make memes a part of your social media marketing plan:

Why Businesses Should Love Memes

First of all, they are easy to make and usually cost nothing. Companies can’t ask for a better combination. Memes make a brand feel current and on trend. Discuss ways to develop your brand image and how memes would fit into that image with CC&A Strategic Media. Companies that are looking to update their images and resonate with younger audiences must utilize memes in their social media campaigns. A meme can go the distance in changing a brand’s reputation from stodgy to trendy. People really like them, and companies like to see their followers happy.
Social Media
Christine Favata | Marketing Coordinator

The Best Way to Build a Following on Social Media

The frequency of social media posts is a vital aspect to social media marketing. Some research has shown posting a few times a week is the minimum every company should be doing. But how often should your company post? Do different social media channels require additional posting? Is there research to back up all this work? These answers all depend on your business. Contact CC&A Strategic Media for brand-specific advice.

Check out these tips for recommended frequency of posting per channel, but keep in mind these are benchmarks and may differ slightly for your business.
Social Media
Christine Favata | Marketing Coordinator

What Every Social Media Marketing Strategy Should Include

Some reports say that the average person uses about 4 years looking at his or her phone. There is a lot of content at a person’s fingertips, and each company should make sure it provides its target audience with all the content their hearts desire. It is the strength of your company’s social media strategies that will boost your company ahead of competitors, and CC&A Strategic Media can make that happen. Here are three strategies to add to your social media-marketing plan.

Social media is a race for information. If you share a post and no one sees it, what was the point? It doesn’t matter if you have 5,000 followers if you aren’t interacting with them. How can a business create a community that is engaged in what you are sharing? Show your brand’s personality so that you stand out from competitors. Better yet, add humor to your social media channels. Your followers will be more likely to look for your posts if you add laughter to their days.
Video Marketing
Steve Taormino | President & CEO

3 Ways to Utilize Short-Form Videos as a Marketing Strategy

Infographics, blogs, and poignant Tweets still have their place in marketing, but the rise of mobile device use and the prevalence of social media has created a strong space for video marketing. Many businesses can use short-form video to do everything from educate consumers to creating a brand identity. Whether you’re a small community organization or a multi-national corporation, short-form video may give your marketing strategy the boost it needs this year.

A picture can convey emotion and concepts as a snapshot of an idea. Written content can create imagery and educate readers. However, nothing is as memorable or well-rounded as video. Video combines verbal and non-verbal cues with real-world action to drive a message home. The internet is filled with blogs, social media shares, and articles, but video receives more attention than any other medium.
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