Executive Report

How to Choose the Right Social Platform (and Why it Matters)

Social media has become a vital tool for marketing your business. But with so many platforms to choose from, how do you know which one is the best?

Turns out, the right choice depends on your audience, your strategy, and even your competition.

1. Define your audience.

Any good marketing strategy requires you to define your audience, and that applies to social media marketing, too. Different audiences use social media differently, so knowing your target audience can help you choose the right social platform.

If you are targeting a younger audience, then you may want to use Instagram and Snapchat, as these platforms tend to have younger users.

Since most Pinterest users are women, it is a good choice for businesses focused primarily on a female audience. If you want to attract more professionals with higher salaries, then LinkedIn is your best option.

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2. Plan your marketing strategy.

How do you plan to use your social media, and what do you hope to gain from your social presence? The answer will help determine which platforms are the best for you.

If you want to increase brand awareness, then you should use established platforms with large audiences, such as Facebook and Twitter. The ads on these platforms are also known for having low costs and solid ROI. If you’re looking to increase audience engagement, Instagram and Snapchat are good options.

Since video is growing in popularity as a digital medium, most companies would benefit from a YouTube presence. Uploading the occasional high-quality video is a particularly good idea for companies that want to offer free tutorials or demonstrate a product.

If your industry is highly visual, such as travel or design, then Instagram or Pinterest are good ways to show off your offerings

3. Research the competition.

Your company is not the only one in the industry using social media. Before diving in, take a look at what platforms your competitors use, and how they use them.

Look at the type of content they post, how often, and what kinds of shares or engagement their content gets. This can provide insight to help you develop your own strategy and choose the right platform.

To learn more about how social media can benefit your company, contact CC&A Strategic Media.

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