Search Engine Optimization Archives - CC&A Strategic Media

Executive Report

Steve Taormino | President & CEO

Avoiding Keyword Cannibalization

Keyword cannibalization. It doesn’t sound pretty, does it? But this isn’t a horror story. SEO keyword cannibalization happens when the creators of a website aren’t strategic about the way they use keywords on their pages.

Inbound Marketing, SEO, Social Media, Marketing Automation, Video Marketing

Steve Taormino | President & CEO

Benefits of Hiring a Full-Service Digital Marketing Agency

Digital agencies are made up of experts who get to know your company and can tailor a plan that optimizes your company’s digital presence and can improve profitability. Let’s take a moment to unpack the benefits of hiring a full-service digital marketing agency and shed some light on a few of the most potent services a digital marketing firm can offer and how they can impact your organization’s success.

Inbound Marketing, SEO, Social Media

Steve Taormino | President & CEO

Are Digital Marketing Services Worth the Cost?

It doesn’t take long for the benefits of a healthy digital marketing regimen to appear in the form of increased foot traffic, higher and more varied sales, and a more considerable social media following. These services can bring back a robust ROI and make a difference to your company’s bottom line. Let’s look at some benefits a digital marketing firm may offer.

Inbound Marketing, SEO

Steve Taormino | President & CEO

The Top Benefits of Content Marketing

From search engines to social media, content marketing is one of the easiest and cheapest ways to reach a large number of people fast. While display ads are still bringing attention to your brand, certain types of content marketing can help your customers while growing your business, too.

Inbound Marketing

Steve Taormino | President & CEO

How to Develop a Marketing Budget for Your Business

Marketing is an essential part of running a successful business today. Overspending or underspending on a digital marketing budget can be detrimental to your brand, and finding the sweet spot can take some work. One of the best ways to make sure your marketing efforts aren’t wasted is to develop a comprehensive digital marketing strategy with a well-defined plan. Knowing the best steps to craft a business marketing budget can take your plan from good to great.

Executive Report

Subscribe today and receive top resources in your inbox

Thought Leaders

Aida Keehner

CEO

Atruent
Kenneth K. Wexley, Ph.D.

CEO

Wexley Consulting
Christine Favata

Marketing Coordinator

CC&A Strategic Media
Mike Meroff

Project Manager

CC&A Strategic Media
Reagan Collins

Marketing Manager

CC&A Strategic Media
Colton Manning

Key Account Manager

CC&A Strategic Media
Holly Catania

Marketing Manager

CC&A Strategic Media
Roxanne Saint Marie

Marketing Director

CC&A Strategic Media
Len Miller

President & CEO

Leonard J. Miller & Associates
Chris McDonell

CEO

McDonell Consulting Group
Douglas Strouse, Ph.D

CEO

CEO Club of Baltimore
Steve Taormino

President & CEO

CC&A Strategic Media
Lauren-Aversa

Director of Web Operations

CC&A Strategic Media
Susan Manno

CEO

TANDIUM

From the Streets to the Conference Room: Kevin Johnson’s Real Life Redemption

In this episode of Executive Report, our Host Steve Taormino sits down with the Owner and CEO of Rea...
Michael Teitelbaum Celebrating Baltimore on a National Platform

Executive report host, Steve Taormino sits down with Michael Teitelbaum, President of Baltimore Maga...
Atlas Restaurants: Creating Unique Experiences Featuring Alex Smith & Steve Taormino

Host, Stephen Taormino, meets with Alex Smith, Founder of Atlas Restaurant Group to discuss building...
Working Through An Ever Changing World Of Change Featuring Chris McDonell & Steve Taormino.

Host, Stephen Taormino, meets with Chris McDonell, CEO of McDonell Consulting to discuss adapting to...
View all

Growth Channels

Information Technology

Human Resources

Sales Training

Leadership Development

Accounting

Recruiting

< >

hide

Inbound Marketing, Marketing Automation, CRM

Steve Taormino | President & CEO

Utilize the Latest Trends to Generate Quality Leads

Studies have shown that COVID-19 has impacted the way consumers think, purchase, and act in the digital world over the past couple of years. Lead generation and marketing tactics are more essential and dynamic than before. It is necessary to know how to utilize these trends efficiently to achieve your sales goals for the upcoming year.

Inbound Marketing, SEO, Social Media, Marketing Psychology

Steve Taormino | President & CEO

What Is Reputation Marketing?

Perception can make or break any deal. A brand’s reputation is becoming increasingly more important with the Internet and smartphones at our fingertips. How can you harness the power of positivity for your brand? Reputation marketing uses positive brand assets for advertising content and promotional materials through traditional and digital marketing channels alike.

Inbound Marketing, SEO, Social Media, Marketing Automation, Video Marketing, CRM, Marketing Psychology

Steve Taormino | President & CEO

Planning Your Marketing Strategy

Marketing strategies are constantly evolving with new technology and trends. In the past 2 years, however, the digital marketing game has been turned on its head, shifting away from any face-to-face tactics and diving headfirst into all things digital. The need for a more virtual world was bound to bring a need for change in the world of digital marketing. Add to that Google’s announcement to begin severing ties with cookie tracking in 2022, and the future of digital marketing has never been more up in the air.

Inbound Marketing, SEO

Colton Manning | Key Account Manager

How Much Do Google Ads REALLY cost?

Are you paying to much for Google Ads? In this article we will break down the average cost of Google Ads for every major industry. We will show you the average cost per click, average click through rate, average cost per lead, and MOST IMPORTANTLY, the average conversion rate by industry type. If you think you're overpaying for Google Ads (or even if you don't), this article is a must read!

Inbound Marketing, SEO

Lauren-Aversa | Director of Web Operations

Enhance Your Website Strategy with Accessibility and ADA Compliance

So many factors go into creating the best website for your business, but one crucial aspect that many website owners overlook is website accessibility. Neglecting website accessibility makes it harder for potential customers to interact with your company and products online. Poor accessibility can also violate regulations such as the 2010 ADA Standards for Accessible Design in some enterprises. However, even organizations without a regulatory obligation can improve their SEO strategy and user experience by making their websites ADA Compliant.

Thought Leaders

Aida Keehner

Kenneth K. Wexley, Ph.D.

Douglas Strouse, Ph.D

Steve Taormino

Lauren-Aversa

Susan Manno

< >

hide

SEO

Steve Taormino | President & CEO

The Impact Social Media Marketing Has On SEO

Anyone who has read about digital marketing knows that both SEO (Search Engine Optimization) and social media are important parts of an inbound marketing strategy. But are they both stand-alone techniques, or do they affect each other?

SEO

Lauren-Aversa | Director of Web Operations

The Importance of Keyword Research

In an attempt to reach as wide an audience as possible, many companies pull random words from their online content to use as keywords. Unfortunately, this strategy undermines the usefulness of keywords. Understanding what users are actually looking for means companies need to do their keyword research to choose the best keywords for their web content. CC&A Strategic Media can guide your keyword research for the best search engine optimization.

Keyword research will tell you how often your keywords are being searched. If the keywords you choose are not commonly used, your page will not receive a high ranking. The team at CC&A can help you find the most common way of searching for the content you are providing.

SEO

Lauren-Aversa | Director of Web Operations

How to Avoid SEO Penalties

Do you know if your website has been penalized? Sometimes a business will receive a notice, but other times it is up to the business to identify and fix a penalty. Therefore, the first priority for any business is to identify if your site has been penalized. If you are unsure or want further guidance, call on CC&A Strategic Media. We can help you understand the different types of penalties and what triggers them.

Types of Penalties

There are many kinds of penalties, but the most common are: Link, Layout, and Content. CC&A can help you understand these, as well as others. Here is a brief explanation of the most common.

SEO

Steve Taormino | President & CEO

Best Strategies for Organic SEO

In order to remain competitive, companies must see search engine optimization (SEO) as a long-term strategy. Often, new companies will start from scratch, while their competition has had years to optimize their content. Developing a strong SEO strategy is a continuous process. The good news? Hard work pays off. The following steps will help your business achieve more organic search results and maximize your SEO.

SEO

Lauren-Aversa | Director of Web Operations

Successful Off-Site Strategy for SEO

You probably know that keywords are necessary to include on all of your online pages, but have you addressed your off-site strategies, too? Page optimization is not enough to stay competitive. Merely focusing on on-site strategies will result in lower search engines rankings. CC&A Strategic Media can offer off-site strategies that will link back to your site and improve your search results.

If you haven’t already, join every social network channel that is important to your potential customer. This is how you get your brand reputation on the internet and reach a broader target audience. Social media is also your chance to share with your brand’s fans, customers, and supporters. All this interaction pays off in search engine results, because the number of followers, comments, tweets, shares, and likes of your brand are factored into the equation. Let CC&A explain which social media is best for optimizing your market strategy.

Executive Report

Subscribe today and receive top resources in your inbox

Thought Leaders

Aida Keehner

CEO

Atruent
Kenneth K. Wexley, Ph.D.

CEO

Wexley Consulting
Christine Favata

Marketing Coordinator

CC&A Strategic Media
Mike Meroff

Project Manager

CC&A Strategic Media
Reagan Collins

Marketing Manager

CC&A Strategic Media
Colton Manning

Key Account Manager

CC&A Strategic Media
Holly Catania

Marketing Manager

CC&A Strategic Media
Roxanne Saint Marie

Marketing Director

CC&A Strategic Media
Len Miller

President & CEO

Leonard J. Miller & Associates
Chris McDonell

CEO

McDonell Consulting Group
Douglas Strouse, Ph.D

CEO

CEO Club of Baltimore
Steve Taormino

President & CEO

CC&A Strategic Media
Lauren-Aversa

Director of Web Operations

CC&A Strategic Media
Susan Manno

CEO

TANDIUM

From the Streets to the Conference Room: Kevin Johnson’s Real Life Redemption

In this episode of Executive Report, our Host Steve Taormino sits down with the Owner and CEO of Rea...
Michael Teitelbaum Celebrating Baltimore on a National Platform

Executive report host, Steve Taormino sits down with Michael Teitelbaum, President of Baltimore Maga...
Atlas Restaurants: Creating Unique Experiences Featuring Alex Smith & Steve Taormino

Host, Stephen Taormino, meets with Alex Smith, Founder of Atlas Restaurant Group to discuss building...
Working Through An Ever Changing World Of Change Featuring Chris McDonell & Steve Taormino.

Host, Stephen Taormino, meets with Chris McDonell, CEO of McDonell Consulting to discuss adapting to...
View all

Executive Report

Discover

Executive Report

Subscribe today and receive top resources in your inbox

Thought Leaders

Executive Report

Subscribe today and receive top resources in your inbox

Thought Leaders

Categories

Categories

Request a Consultation