Anyone who has read about digital marketing knows that both SEO (Search Engine Optimization) and social media are important parts of an inbound marketing strategy. But are they both stand-alone techniques, or do they affect each other? Here are three ways that social media marketing can affect your company’s SEO.
One factor that can influence your SEO is the number of inbound backlinks to your main website. Sharing quality, authoritative content on social media increases the number of backlinks.
Not only do Google’s algorithms favor higher-quality content, but good content will encourage more social-media shares, creating even more backlinks. However, social shares alone do not seem to affect SEO, so it important that your social content includes a link to your main site.
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When it comes to SEO, Google gets most of the attention. However, YouTube is both a social-media platform and a search engine—the second most popular search engine, in fact.
Consumers do not necessarily use Google to find out more about a company. Depending on what they’re looking for, they may search Facebook, Twitter, Instagram, or Pinterest for information.
Use hashtags and categorize your social content accurately to be sure that your posts show up on social-media searches for the keywords you want to focus on.
Although social shares do not appear to impact search rankings, search engines do include social-media profiles in their results.
Your company does not need to have a presence on every possible social-media platform. Choose a few profiles that match your business, and provide engaging, helpful content. The popularity of video makes YouTube a good idea for most companies. If your business is visual (such as home interiors, retail, or cosmetics), then Pinterest and Instagram are good options.
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