Steve’s journey began back in 1999, founding CC&A while still in high school as a website-design firm. Over time, he reimagined the company as a full-service marketing and communications agency built on one core belief: marketing works best when it understands people. By integrating behavioral psychology with modern digital tools, Steve has shaped CC&A into a firm where branding, SEO/SEM, content, and online reputation work together to influence human behavior and deliver measurable results.
Under his leadership, CC&A has delivered digital marketing and reputation-management strategies for clients across industries — from small businesses to larger organizations always starting with a deep understanding of business goals. Rather than forcing a one-size-fits-all solution, Steve believes in tailoring strategies to each client’s definition of success.
Steve is widely recognized for his expertise. He has served as an expert witness for digital reputation management and search-engine strategies, and has delivered keynote talks and workshops around marketing psychology, leadership in marketing, and sustainable growth.
He brings a unique combination of strategic thinking, psychological insight, and agency leadership to every project, helping clients not just reach their audience, but connect with them on a deeper level.
Whether he’s leading CC&A’s full-service digital marketing efforts, consulting on brand reputation, or speaking about marketing psychology and conversions, Steve brings a level of authority and insight that shapes how CC&A helps businesses grow.
Studies have shown that COVID-19 has impacted the way consumers think, purchase, and act in the digital world over the… Read More
Perception can make or break any deal. A brand’s reputation is becoming increasingly more important with the Internet and smartphones… Read More
Marketing strategies are constantly evolving with new technology and trends. In the past 2 years, however, the digital marketing game… Read More
The cord-cutting phenomenon is going strong, with many people across the United States and internationally ditching the typical cable or… Read More
With the birth of new content platforms comes the opportunity for new types of marketing. Streaming services are rising rapidly… Read More
Despite the rise of streaming, it seems nothing can kill the radio star. Radio shows still run on more than… Read More
Without giving it much thought, we use email every day. Since we’re naturally tuned into email by default, multi-message email… Read More
Lead scoring is a scalable way to connect you with the right prospects for your business. This metric is based… Read More
As a business owner, it’s important for you to understand your competitors in relation to your own product or service.… Read More
As video grows in popularity for digital marketers and social-media users, it becomes increasingly difficult for brands to stand out… Read More
So how do you incorporate video into your marketing strategy? Here are four different types of video and how to… Read More
Did you know that, when used properly, marketing automation can improve customer retention and encourage customer loyalty? Here are some… Read More