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Video Marketing, Inbound Marketing
Steve Taormino | President & CEO

Is OTT Effective in 2022?

As streaming services continue to dominate modern entertainment, advertising slots are opening up by the thousands. Is your business taking advantage of this new advertising outlet? OTT advertising — or over-the-top — gives small businesses and big corporations alike the ability to use streaming services and devices like Amazon Prime or Apple TV to communicate directly with their potential clients.
Inbound Marketing
Steve Taormino | President & CEO

How to Develop a Marketing Budget for Your Business

Marketing is an essential part of running a successful business today. Overspending or underspending on a digital marketing budget can be detrimental to your brand, and finding the sweet spot can take some work. One of the best ways to make sure your marketing efforts aren’t wasted is to develop a comprehensive digital marketing strategy with a well-defined plan. Knowing the best steps to craft a business marketing budget can take your plan from good to great.
CRM, Marketing Psychology, Video Marketing, Marketing Automation, Social Media, SEO, Inbound Marketing
Steve Taormino | President & CEO

Planning Your Marketing Strategy

Marketing strategies are constantly evolving with new technology and trends. In the past 2 years, however, the digital marketing game has been turned on its head, shifting away from any face-to-face tactics and diving headfirst into all things digital. The need for a more virtual world was bound to bring a need for change in the world of digital marketing. Add to that Google’s announcement to begin severing ties with cookie tracking in 2022, and the future of digital marketing has never been more up in the air.
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Video Marketing
Colton Manning | Key Account Manager

How to Select an OTT Advertising Company

Advertising has always adapted with new technology, and the latest way to watch TV and movies is also the hottest advertising market today. Shockingly, streaming video viewership today is 80% of all internet traffic. OTT advertising — short for over-the-top — is any ad on a streaming service or device like Hulu, Roku, or Amazon Prime. The increased interactive and targeting abilities of these video and audio ads give small businesses and big corporations alike the ability to communicate directly with their potential clients and their demographics for less than television ad spots.
Video Marketing
Holly Catania | Marketing Manager

How to Advertise on Your Favorite Streaming Service

Americans are still obsessed with television and movies, but the way they consume their favorites has shifted. As of summer 2020, more than 55% of U.S. households subscribed to at least 1 online streaming service. To reach those subscribers, over-the-top (or OTT) advertising is key — and while it may look just like regular television advertising, OTT ads are completely different than a traditional television commercial break. Americans who watch television via a cable or satellite subscription dropped about 20% from 2015 to today, and more than 70% of those say it’s because everything they need is at their fingertips at any time.
Video Marketing
Holly Catania | Marketing Manager

Which Streaming Service is Best for My Ads?

New streaming services are launched every day with a plethora of binge-worthy content. How do you choose which one is perfect for your advertising campaign? Over-the-top advertising offers a wealth of demographic data to get your content in front of your ideal audience with less wasted funds. Whether you’re looking for moms of 2 who work from home or a college freshman who loves sports and stand-up comedy, detailed buyer personas are incredibly helpful to create successful OTT ads on streaming services.
Video Marketing, Inbound Marketing
Steve Taormino | President & CEO

Benefits of OTT Advertising

The cord-cutting phenomenon is going strong, with many people across the United States and internationally ditching the typical cable or satellite subscription for more personalized streaming options. With people streaming more now than ever, and more cutting the cord every day, we’re seeing more brands make the jump to OTT — or over-the-top — advertising to reach more potential customers and take advantage of the always-growing streaming video market.
Thought Leaders
Aida Keehner
Kenneth K. Wexley, Ph.D.
Christine Favata
Mike Meroff
Reagan Collins
Colton Manning
Holly Catania
Roxanne Saint Marie
Len Miller
Chris McDonell
Douglas Strouse, Ph.D
Steve Taormino
Lauren-Aversa
Susan Manno
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