Social media is all about strategy. It has the power to add great value to your business when used correctly. Social proof creates credibility, leading more clients to choose you. It also increases the number of sessions and pageviews on your website when strong call-to-actions are in place.
Are you looking to grow your business? Knowing which platforms are right for your company is key. This article will provide you with tips on how to lead clients to action and appeal to relevant audiences through your social media platforms.
When brainstorming Facebook content to publish, keep in mind that Facebook is generally used for brand awareness, advertising, and B2C relationships. Generation X and Millennials are among the top generations who engage on Facebook. This platform is a great place to publish videos, podcasts, article posts, or any content that elicits an emotional response.
When posting on LinkedIn, be mindful that you are posting within a community of professionals. LinkedIn is most often used to generate business growth and nurture B2B relationships. Millennials, Generation X, and Baby Boomers are all actively engaging on LinkedIn right now, making the platform a great place to share valuable insights and hold thought-provoking leadership discussions with mid and high-level executives. New articles, company updates, webinars, industry news, and research are examples of suitable content for LinkedIn posts.
According to SproutSocial, Twitter users consist of teens and adults 29 years old and younger. If this demographic sounds like it aligns with your business, there are a handful of ways to gain reach. Some examples include sharing new articles, GIFS, memes, visual content, events, holidays, and any type of post that creates an emotional response, such as inspirational quotes.
Commonly targeting Millennials, Instagram is a visually-driven platform. It’s the place where organic content, advertising, and B2C relationships thrive. Motivational, trendy, and behind-the-scenes images all do well on Instagram. Instagram also has a place where you can post short videos on IGTV, Reels, or within your Instagram story. Contests and give-aways are also popular on this platform.
Regardless of which social media platforms you use, they all help to promote your brand and engage your followers. CC&A Strategic Media can help you get started with a social media plan that will take your company to the next level. Contact us today for a free consultation.