Target Audience Archives - CC&A Strategic Media

Executive Report

Inbound Marketing, Marketing Automation, CRM

Holly Catania | Marketing Manager

How to Lower Email Bounce Rates

When sending email newsletter campaigns to clients, leads, or previous customers, it’s always ideal that your efforts will yield a successful outcome. How can you tell if your email newsletter campaigns are doing well? Looking at open rates, bounce rates, and click-through rates, paint a picture of how engaging your emails are.

Inbound Marketing

Steve Taormino | President & CEO

Identifying Your Target Audience through Email Marketing

Your email marketing campaign and defining your target audience go hand-in-hand. CC&A Strategic Media explains how a strong email marketing campaign enables you to identify and reach new clients.

Inbound Marketing

Steve Taormino | President & CEO

The Key to Identifying Your Target Audience

Companies do better marketing when they understand their target audience at every level. Often, young companies struggle to identify their key markets. Two scenarios usually happen – a business will broaden its reach as much as possible or it will narrow in on a very small sector of the market. Unfortunately, both scenarios result in maximizing efforts and decreasing profits. CC&A can help you optimize your knowledge of your target audience, increasing search engine optimization (SEO) on a national or local level.

First, look at your customer needs and purchasing trends. Do this by using Google Keywords Tools to search words and phrases commonly used in your business. When a company looks at its current customer base and what challenges it aims to resolve, it has the answer to what its next product launch should be.

Executive Report

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Thought Leaders

Aida Keehner

CEO

Atruent
Kenneth K. Wexley, Ph.D.

CEO

Wexley Consulting
Christine Favata

Marketing Coordinator

CC&A Strategic Media
Mike Meroff

Project Manager

CC&A Strategic Media
Reagan Collins

Marketing Manager

CC&A Strategic Media
Colton Manning

Key Account Manager

CC&A Strategic Media
Holly Catania

Marketing Manager

CC&A Strategic Media
Roxanne Saint Marie

Marketing Director

CC&A Strategic Media
Len Miller

President & CEO

Leonard J. Miller & Associates
Chris McDonell

CEO

McDonell Consulting Group
Douglas Strouse, Ph.D

CEO

CEO Club of Baltimore
Steve Taormino

President & CEO

CC&A Strategic Media
Lauren-Aversa

Director of Web Operations

CC&A Strategic Media
Susan Manno

CEO

TANDIUM

From the Streets to the Conference Room: Kevin Johnson’s Real Life Redemption

In this episode of Executive Report, our Host Steve Taormino sits down with the Owner and CEO of Rea...
Michael Teitelbaum Celebrating Baltimore on a National Platform

Executive report host, Steve Taormino sits down with Michael Teitelbaum, President of Baltimore Maga...
Atlas Restaurants: Creating Unique Experiences Featuring Alex Smith & Steve Taormino

Host, Stephen Taormino, meets with Alex Smith, Founder of Atlas Restaurant Group to discuss building...
Working Through An Ever Changing World Of Change Featuring Chris McDonell & Steve Taormino.

Host, Stephen Taormino, meets with Chris McDonell, CEO of McDonell Consulting to discuss adapting to...
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Executive Report

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How to Lower Email Bounce Rates

Identifying Your Target Audience through Email Marketing

The Key to Identifying Your Target Audience

Executive Report

Subscribe today and receive top resources in your inbox

Thought Leaders

Aida Keehner

Kenneth K. Wexley, Ph.D.

Christine Favata

Mike Meroff

Reagan Collins

Colton Manning

Holly Catania

Roxanne Saint Marie

Len Miller

Chris McDonell

Douglas Strouse, Ph.D

Steve Taormino

Lauren-Aversa

Susan Manno

From the Streets to the Conference Room: Kevin Johnson’s Real Life Redemption

Michael Teitelbaum Celebrating Baltimore on a National Platform

Atlas Restaurants: Creating Unique Experiences Featuring Alex Smith & Steve Taormino

Working Through An Ever Changing World Of Change Featuring Chris McDonell & Steve Taormino.

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