Social Media Startegy. Social Marketing Archives

Reagan Collins | Marketing Manager

Which Social Platforms Appeal to Your Business?

Social media is all about strategy. It has the power to add great value to your business when used correctly. Social proof creates credibility, leading more clients to choose you. It also increases the number of sessions and pageviews on your website when you provide strong call-to-actions. Are you looking to grow your business? Knowing which platforms are right for your business is key. This article will provide you with tips on how to lead clients to action and appeal to relevant audiences through your social media platforms.

Marketing Psychology, Video Marketing, Social Media

Christine Favata | Marketing Coordinator

4 Social Media Tips for Construction Companies

Appealing to your target audience through social media is a critical component of your marketing strategy. While your business can choose to post on any number of social media platforms, construction marketers say Facebook and LinkedIn are the best two channels for increasing engagement within the industry. Facebook commonly serves to increase a businesses’ brand awareness, create business-to-customer (B2C) relationships, and provide a space for advertising. LinkedIn is chiefly effective with increasing business-to-business (B2B) relationships and business growth. Whether you’re a commercial contractor or a home builder, social media has its place. Implementing creative content will take your business to the next level. Here are a few tips to help you get started.

Social Media

Christine Favata | Marketing Coordinator

What Every Social Media Marketing Strategy Should Include

Some reports say that the average person uses about 4 years looking at his or her phone. There is a lot of content at a person’s fingertips, and each company should make sure it provides its target audience with all the content their hearts desire. It is the strength of your company’s social media strategies that will boost your company ahead of competitors, and CC&A Strategic Media can make that happen. Here are three strategies to add to your social media-marketing plan.

Social media is a race for information. If you share a post and no one sees it, what was the point? It doesn’t matter if you have 5,000 followers if you aren’t interacting with them. How can a business create a community that is engaged in what you are sharing? Show your brand’s personality so that you stand out from competitors. Better yet, add humor to your social media channels. Your followers will be more likely to look for your posts if you add laughter to their days.