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Inbound Marketing, Video Marketing
Steve Taormino | President & CEO

Is OTT Effective in 2022?

As streaming services continue to dominate modern entertainment, advertising slots are opening up by the thousands. Is your business taking advantage of this new advertising outlet? OTT advertising — or over-the-top — gives small businesses and big corporations alike the ability to use streaming services and devices like Amazon Prime or Apple TV to communicate directly with their potential clients.
Video Marketing
Colton Manning | Key Account Manager

How to Select an OTT Advertising Company

Advertising has always adapted with new technology, and the latest way to watch TV and movies is also the hottest advertising market today. Shockingly, streaming video viewership today is 80% of all internet traffic. OTT advertising — short for over-the-top — is any ad on a streaming service or device like Hulu, Roku, or Amazon Prime. The increased interactive and targeting abilities of these video and audio ads give small businesses and big corporations alike the ability to communicate directly with their potential clients and their demographics for less than television ad spots.
Video Marketing
Holly Catania | Marketing Manager

How to Advertise on Your Favorite Streaming Service

Americans are still obsessed with television and movies, but the way they consume their favorites has shifted. As of summer 2020, more than 55% of U.S. households subscribed to at least 1 online streaming service. To reach those subscribers, over-the-top (or OTT) advertising is key — and while it may look just like regular television advertising, OTT ads are completely different than a traditional television commercial break. Americans who watch television via a cable or satellite subscription dropped about 20% from 2015 to today, and more than 70% of those say it’s because everything they need is at their fingertips at any time.
Video Marketing
Holly Catania | Marketing Manager

Which Streaming Service is Best for My Ads?

New streaming services are launched every day with a plethora of binge-worthy content. How do you choose which one is perfect for your advertising campaign? Over-the-top advertising offers a wealth of demographic data to get your content in front of your ideal audience with less wasted funds. Whether you’re looking for moms of 2 who work from home or a college freshman who loves sports and stand-up comedy, detailed buyer personas are incredibly helpful to create successful OTT ads on streaming services.
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Inbound Marketing, Video Marketing
Steve Taormino | President & CEO

Benefits of OTT Advertising

The cord-cutting phenomenon is going strong, with many people across the United States and internationally ditching the typical cable or satellite subscription for more personalized streaming options. With people streaming more now than ever, and more cutting the cord every day, we’re seeing more brands make the jump to OTT — or over-the-top — advertising to reach more potential customers and take advantage of the always-growing streaming video market.
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