Executive Report
The frequency illusion, also known as the Baader-Meinhof phenomenon or the recency illusion, happens when you learn about something for the first time (for example, a song or a fashion trend), and suddenly start to see it everywhere.
You might see it so often that you start to wonder if there is some sort of conspiracy! Fortunately, even if this illusion might make you question your sanity, there is a simple explanation. The song or fashion trend has always been there–you just were not aware of it before. You only notice it once you know about it.
This frequency illusion is more than a spooky psychological phenomenon–it can also be part of your marketing strategy. Here’s how you can use it to your advantage.
- Create awareness by capturing attention.
You must first trigger the frequency illusion by making potential clients aware of your product in the first place. The best way to do this is to use strong headlines and vibrant images that command attention.
FREE GUIDE: Learn the psychology behind words. Download our FREE GUIDE: 100+ words that increase website traffic
- Use complementary marketing techniques.
The frequency illusion is most effective when you pair it with other psychological techniques.
Social proof can give your product more exposure and more impressions – Learn more about Social Proof. Try this with endorsements, user-generated content, and social-media sponsorships.
The information-gap theory is another useful effect. This theory suggests that people seek out information when they are curious and feel like they do not already know enough. Use this effect by publishing “teasers” on social media that direct your audience to learn more on your website.
- Repeat yourself.
Only repetition can put the “frequency” in the frequency illusion. This means you should use multiple marketing channels to promote your product and create numerous pieces of content that send a cohesive message. Use paid advertisements and retarget people who have already visited your website.
Use the frequency illusion in your marketing.
By using multiple, targeted channels and exposing your potential clients to your message more than once, you can use the frequency illusion to drive sales and revenue.
For more digital marketing strategies, contact CC&A Strategic Media today.
Executive Report
Subscribe today and receive top resources in your inbox
Subscribe-
From the Streets to the Conference Room: Kevin Johnson’s Real Life Redemption
In this episode of Executive Report, our Host Steve Taormino sits down with the Owner and CEO of Rea...
-
Michael Teitelbaum Celebrating Baltimore on a National Platform
Executive report host, Steve Taormino sits down with Michael Teitelbaum, President of Baltimore Maga...
-
Atlas Restaurants: Creating Unique Experiences Featuring Alex Smith & Steve Taormino
Host, Stephen Taormino, meets with Alex Smith, Founder of Atlas Restaurant Group to discuss building...
-
Working Through An Ever Changing World Of Change Featuring Chris McDonell & Steve Taormino.
Host, Stephen Taormino, meets with Chris McDonell, CEO of McDonell Consulting to discuss adapting to...
- View all
Copyright © 2023 CC&A Strategic Media, All Rights Reserved
Superior Development
Smart Design
How We Do It
What You Need
Targeted Marketing
Enhanced Strategy
Social Engagement
Superior Development
Smart Design
Industries Served
"*" indicates required fields
