Executive Report

How Social Proof Can Help Build Your Brand

Have you ever wanted to do or buy something after seeing someone else try it? This concept, often referred to as “social proof,” plays a huge role in marketing psychology. From online reviews to celebrity endorsements, social proof is all around us.

This kind of validation can help a brand grow rapidly, and it’s essential for your marketing strategy. Fortunately, you don’t need endorsements from people in the public eye like LeBron James or Bill Gates to take advantage of social proof. Here are some ideas that any organization can try.

  1. Collaborate with experts.

Partnering with experts is a great way to give your brand credibility, as well as take advantage of the expert’s audience.

For example, you might invite an expert to participate in a social media event, such as holding a Q&A or temporarily taking over your social media page. You could have your expert guest share educational content with your audience through a podcast or blog post.

FREE RESOURCE: Learn the psychology behind words that increase website traffic

  1. Use testimonials effectively.

The most basic testimonial is pretty easy to get: ask a loyal client to say a few words about their experience. To get the most out of this type of social proof, however, you will need to take it a little farther.

Research shows that when a statement is accompanied by a relevant picture, people are more likely to believe the statement. Your testimonials will pack a bigger punch if you include a high-quality, friendly photo of the participant.

  1. Connect with influencers.

Influencers are people with a strong social-media presence, but are not necessarily considered celebrities. Their loyal followers, however, make them an ideal source of social proof for your brand.

Look for “micro-influencers” in your particular niche, particularly on Instagram. Reach out to them to discuss a sponsorship opportunity. One option is to provide an exclusive offer they can share with their followers to engage in your product or service.

Use social proof to build your brand.

If you haven’t already, consider adding social proof to your marketing strategy. Contact CC&A Strategic Media with any questions!

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