Originally rooted in IT and management, Lauren evolved her focus to include how user experience, analytics and content strategy can drive meaningful business outcomes. Her strong attention to detail and comfort navigating dynamic, fast-changing environments enable her to lead critical initiatives—from application support and team leadership to web platform optimization and digital campaign execution.

In her current role at CC&A Strategic Media, Lauren oversees the firm’s web operations, ensuring that technology infrastructure and marketing systems are aligned, reliable and optimized for growth. Her responsibilities include managing web platform deployment and performance, collaborating with marketing and creative teams to deliver seamless digital experiences, and monitoring deliverables to ensure the highest quality standards. Her skills include responsive website development, SEO/SEM coordination, content management systems, marketing automation support, and leading cross-functional teams.

At the core of her work is a commitment to combining solid technical foundations with marketing intelligence—ensuring that every website, system integration and user-journey is purpose-built to strengthen brand visibility, enhance audience engagement, and drive long-term business success.