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Marketing Psychology

Steve Taormino | President & CEO

How Social Proof Can Help Build Your Brand

Have you ever wanted to do or buy something after seeing someone else try it? This concept, often referred to as “social proof,” plays a huge role in marketing psychology. From online reviews to celebrity endorsements, social proof is all around us.

This kind of validation can help a brand grow rapidly, and it’s essential for your marketing strategy. Fortunately, you don’t need endorsements from people in the public eye like LeBron James or Bill Gates to take advantage of social proof. Here are some ideas that any organization can try.

Marketing Psychology

Steve Taormino | President & CEO

How the Power of Reciprocity Can Improve Your Leads

“What goes around, comes around.” “One good turn deserves another.” “You get what you give.”

These common sayings are all about reciprocity. This happens when one person does something nice, and the recipient does something to pay them back. If you’ve ever bought lunch for a friend after they bought yours last week, you’ve participated in reciprocity.

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Thought Leaders

Aida Keehner

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Atruent
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Len Miller

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Chris McDonell

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CEO Club of Baltimore
Steve Taormino

President & CEO

CC&A Strategic Media
Lauren-Aversa

Director of Web Operations

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Susan Manno

CEO

TANDIUM

From the Streets to the Conference Room: Kevin Johnson’s Real Life Redemption

In this episode of Executive Report, our Host Steve Taormino sits down with the Owner and CEO of Rea...
Michael Teitelbaum Celebrating Baltimore on a National Platform

Executive report host, Steve Taormino sits down with Michael Teitelbaum, President of Baltimore Maga...
Atlas Restaurants: Creating Unique Experiences Featuring Alex Smith & Steve Taormino

Host, Stephen Taormino, meets with Alex Smith, Founder of Atlas Restaurant Group to discuss building...
Working Through An Ever Changing World Of Change Featuring Chris McDonell & Steve Taormino.

Host, Stephen Taormino, meets with Chris McDonell, CEO of McDonell Consulting to discuss adapting to...
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