Executive Report

Using the right keywords is how you will find and attract potential customers to your inbound marketing content. Many companies are using Google Keyword Planner (GKP) to research their keywords and determine if they are the best choices for their target audience. Google Keyword Planner is the new version of Google Keyword Tool. CC&A Strategic Media offers help and information on GKP that will get you ready to do your research on the easy-to-use app.

After this, CC&A can help you set targets for location, language, and type of search, along with keywords to avoid. You then have three options to customize a search: Keyword Filters, Keyword Options, and Include/Exclude.

Google recently added a benchmark feature to GKP to compare your searches to advertiser’s searches. This allows businesses to compare their ad impressions to their competitors’. This feature also provides additional keyword research specific to advertisements.