Executive Report

A video can entertain, inform, or instruct, but without a proper call to action (CTA), it doesn’t qualify as ideal marketing material. Some video producers subtly insert CTAs into their video descriptions when they post them on social media, but a well-crafted verbal or visual CTA in your video will give your viewers the information they need to act.

Over the years, marketers have discovered CTAs that are too strong don’t necessarily produce results. The bright neon popups with flashing buttons and randomly bolded lettering annoys viewers more than it encourages them. You can artfully incorporate a CTA that drives marketing activities, and the professionals at CC&A Strategic Media are ready to help.

Before you craft your video, think about its purpose. Do you want to increase brand exposure, drive traffic to your website, or encourage a direct purchase? Understanding what you hope the video will accomplish can help you choose the right language and format for your memorable CTA.