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Most companies realize the importance of inbound marketing, and they are all looking for the best way to do it. Regardless of how well written your blog or landing page is, the human eye is drawn first to graphics, so companies that focus on graphics are seeing the best results. Businesses applying design graphics to their content should call on the experts at CC&A Strategic Media and explore the many reasons why visual imagery is just as important, if not more important, than the copy that goes into inbound marketing strategies.
Adding a great visual to an inbound marketing piece can instantly grab your readers’ attention and entices them to read, and the team at CC&A know what will get you noticed. Many believe it is a post’s headline that attracts attention, but today everyone has too little time and too many options to read. A visual that makes them stop is actually what leads them to read the headline and decide if they will continue reading or move on.
Sharing on Social Media
Nothing promotes sharing on social media like a good image. Content that goes viral on a social media channel is what companies want. This goal is 200% more achievable when a visual is included.
The saying, “A picture is worth a thousand words,” holds true for inbound marketing. Adding images to a piece will communicate a message better than words alone. These visuals could be in the form of graphs, photographs, or illustrations that can organize information, share a point of view, or lead the imagination that will ultimately strengthen the message of the piece.
Your image or graphic will depend on your business and marketing strategy. CC&A Strategic Media can help you with both branding and graphic design. Trust our expertise to get you noticed. An image can guide your target customer right to your company’s doorstep.