Marketing Strategy for Realtors
Planning a marketing strategy is a critical component of any real estate professional’s success. A well-designed marketing plan will increase the likelihood that prospective clients will choose to work with you over a competitor. Whether you’re new to the real estate industry or you’ve been in the business for years, these five strategies will ensure you remain competitive in your field and increase your chances of gaining new buyers.
Our Best Marketing Ideas for Realtors
1. Build a Website
The online realty market is steadily increasing. As a real estate professional, you need a modern digital presence in order to remain relevant. One major way to enhance your marketing strategy is by building a great website with a responsive design. Your website can tell prospective clients who you are and what you have to offer. For example, you can frequently post updated listings directly to your website. A successful web page is one of many important marketing tools that can be utilized to showcase your unique brand.
2. Utilize Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an important way to help prospective clients find information about your realty expertise while they search the web. With the help of a successful SEO strategy, clients are more likely to find your website through a simple Google keyword search. Potential prospects are also more likely to find your website when you understand what they’re looking for. This means your company needs to choose the best keywords for your website content. When your company provides website content that readers are expecting through their online search, you will generate higher search engine rankings in Google. Posting custom blogs, videos, virtual staging’s, and updated listings frequently are examples of ways to increase your website traffic and produce higher search engine rankings. When more prospects can find your website, your success as a real estate professional will thrive, your website traffic will increase, and you will build more relationships and attract new clients.
3. Create Custom Videos
Videos are a smart way to delineate yourself from competitors and they don’t have to be expensive. You can create and record messages directly from your laptop or phone to share relevant updates with potential clients. Consumers want to see videos more than any other type of content. Whether they’re informational videos, testimonial videos, or how-to videos, they all have the ability to drastically increase brand awareness, driving engagement, and influence decisions.
4. Implement Email Marketing Campaigns
Email marketing campaigns are a great way to build a log of new and existing clients and prospects. You can utilize email campaigns to send your contacts custom blogs, videos, virtual staging’s, and updated listings. Email campaigns are also an effective way to drive traffic to your website.
5. Make a Free Agent Profile
Creating a free agent profile on a website like Zillow will increase your reach exponentially. Creating this profile will provide you with the opportunity to share your listings with thousands of potential prospects. An online agent profile doesn’t cost money and is an effective way to increase your likelihood of attaining a new buyer.
CC&A Strategic Media can help to build your realty marketing plan by ensuring you remain competitive and relevant. Contact us today for a free consultation.