How to Get Reviews on Google Business
90% of potential customers read reviews before trusting a company
88% of customers trust a review as much as a personal recommendation
On average, customers spend 31% more with companies that have excellent reviews
Online reviews enhance local SEO rankings substantially
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How to Get Reviews on Google Business
What is Online Review Generation?
Online review generation is the process of creating customer testimonials on your brand’s various online review pages.
Some of the more popular rating sites include Google, Facebook, and Yelp.
Favorable customer reviews can have a huge impact on your brand reputation. This influence can reflect in more ways than one.
The more positive reviews your brand has on high-ranking sites, the more search visibility you will have.
Online review generation can aid your brand in influencing your online reputation, converting more leads, and encouraging top rankings in search engine results.
This process is a vital component of building a successful business.
What is Google Business and How to Use it
Google Business or Google My Business is a tool that lets you manage how your brand appears on Google Search Engine and Google Maps results.
Google Business provides your brand with the opportunity to present your audience with all the vital information about your brand in a simple search.
When people go to Google and search for a product or service near them, they are typically close to making a purchase. With this in mind, it is important that the information about your business that shows up is accurate, complete, and optimized as possible.
So, how do you get reviews on google business? You must first create a Google Business listing.
Enter in all of your business’ information including:
- Whether you have a delivery service
- Your business category
- A phone number and website
Following these steps, you’ll then be prompted to verify your business and finish your profile.
The final touches should include all information a potential customer would need to know when researching your brand. This could include a profile picture, your business hours, how long you’ve been in service, or any other media you think necessary.
This will encourage your audience to interact with your brand as well as inspire future customers to leave positive reviews.
Why are Online Reviews Important?
Online reviews now dominate search results. These testimonials can be an effective way of highlighting the positive things your audience has to say about your brand.
Reviews can be an influential way to increase sales even more so than marketing with a paid ad.
Most customers hesitate to make a purchase before doing adequate research. In the online world, reviews act as a form of evaluation.
Your audience will look at reviews about your brand before considering any interaction with you. So, the reviews that are out there need to encourage engagement.
A brand with various five or four start reviews is likely to gain a higher reputation than one without.
Each new review you receive from your customers advertises the value you deliver to your customers every day. Prospective leads will trust real people’s reviews over advertising.
This is essentially a free form of advertising. Your audience’s experience working with you can lead to a review; aim to make every interaction the best one yet. As such, reviews have become trusted recommendations that your audience can believe in.
Reviews serve as a way for your audience to learn more about the quality, pricing, and service that come with your brand. You want that be a good impression.
The more you encourage customers to comment and rate your brand, the stronger of a relationship you will build with them. This indicates to your customers that you care about their experience and you want to foster your relationship with them.
Being receptive and responsive to these reviews helps to build brand loyalty and trust.
If you invest in an online review strategy, you are investing in your audience. Your customers can tell the difference between genuine user-generated content and paid advertisements.
In our modern era, consumers are educated and knowledgeable. They will ignore ads because they associate those form of reviews as untrustworthy.
How to Generate Online Reviews
One of the most searched phrases, according to Google is…how to get reviews for my business? Clearly, there are a lot of questions about this process. The answer requires multiple strategic elements.
Along with utilizing Google Business, you need to invest in other review generating services. The internet offers a plethora of systems, tools, and expertise to effectively implement a generation strategy.
Proactive review generation starts with the first interaction a customer or lead has with your company. Ideally, you want to be providing the best experience for each audience member. This could then lead to positive online sentiment and more 5-star reviews.
There are several fundamental components that go into getting more 5-star reviews.
One of the most effective channels in prompting customers to your business’s review pages is email. An email campaign can aid your audience that funnels users through your Google Business page and other review channels to encourage a review.
In some email templates, you can add custom survey questions to gather more insight base don predetermined criteria. These reviews can then be used as testimonials on different review sites.
By filtering your email list to those who are likely to leave a positive review, you can help ensure the average star rating for your business is between 4-5 stars. This is also a great opportunity to earn valuable feedback from your consumers about your brand.
In addition to getting more reviews on Google, you have the option to publish favorable customer reviews on your website. Depending on your brand, you may or may not want to feature testimonials on your there.
Some people view it as a form of pretentiousness while others may consider the reviews to be untrustworthy because it is coming straight from your website. Most people researching your brand are more likely to trust reviews from outside sources rather than those from within.
The last component to review generation is monitoring customer reviews about your business.
Review monitoring is a key element of reputation management as well as responsiveness. By being aware of what customers are saying about your business, and in a timely manner, you can mitigate the possibility of negative reviews.
By focusing on every interaction with your audience, you can generate more reviews and optimally gain a 5-star reputation. This can foster growth within your business in more ways than one.