Do You Need A SEO Company?
Everything You Need to Know About SEO
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Do You Need A SEO Company?
What is SEO?
SEO or search engine optimization is a strategy that marketers use to increase visibility, quality and quantity of traffic to your website through organic search engine results. Search engine results display links that are relevant and have overall better quantity from other web pages.
From finding the terms, phrases, and keywords that generate traffic, to building links and marking your site value, SEO develops your website into the ideal brand in the consumer’s mind. This strategy isn’t just about building search engine-friendly websites, it’s about making sure your site is the best choice for your audience.
How do Search Engines Work?
In order to understand SEO, you first need to have an understanding of search engines. These engines crawl and build an index to provide search users with ranked lists of the websites that are most relevant to your search. Search engines crawl through all of the relevant information on the web to find the best links available.
Links are what allow the search engine’s crawlers to reach the relevant pages, sites, and documents on the web. Once the pages are found, they are stored in databased that can be called upon later when users make searches.
As you can imagine, there are massive amounts of information on the internet. These databases hold billions of pages of information that can be accessed in seconds. When a person makes an online search, the engine must sort through all that data. To do this efficiently, the engine ranks results according to the relevance and the popularity of the page. This is, ideally, what an SEO company would influence.
Why Do You Need SEO?
There are many ways to drive traffic and generate visits to your website, but search engines are the primary method of navigation for most users. This is true regardless of what your site provides.
Search engines are a great way to provide information to targeted traffic, without you having to directly reach out to them. If a search engine can’t find your site, you’ll miss out on opportunities to drive traffic to your site. Investing in an SEO company can have an exceptional rate of return.
The Components of SEO
There are two major components of SEO. “SE” represents the search engine. The main search engine people use is Google and they use a hyperlink-based algorithm that calculates the popularity and quality of a page.
SEO services can include this to improve the number and quality of inbound links to a website. This is essentially a link back to your page from another website. Relevant and reputable websites that link to your page will create interest in your page. Google will take this as a sign that your content can be trusted to appear higher in search results.
The second component of SEO is “O,” or the optimization. Optimization can take many forms, including checking the meta descriptions, keywords, internal links, and most of all content. Great content will encourage people to link your web page. The more links you have, the more your webpage will appear in search engine results.
This strategy involves making sure a website is user-friendly, uses keywords and phrases, and provides an excellent user experience, with functional and high-quality content that provides answers for the intended audience.
Maximizing Your On-Page SEO
Search engines are limited in how they crawl and interpret content. A webpage doesn’t appear the same to you as it does to a search engine. Your SEO strategy can also be divided into two different categories: on-page SEO and off-page SEO.
On-page SEO analyses your website’s content whereas off-page SEO reviews your website’s relevance and popularity. On-page SEO is used to maximize your search engine rankings.
The following strategies on-page SEO services can be used to enhance your results:
- Title Tags
- Meta Tags
Keywords are fundamental to the search process. As the engines crawl the index, they keep track of pages and information based on keywords and phrases. Keywords dominate how we communicate.
When you search on the internet, everything down to the spelling, punctuation, capitalization, and the order of the words determine your results. To optimize your page’s rankings, ensure your keywords are used in titles, body text, and metadata.
Although keywords are important, they should not be misused. Overuse of keywords is called “keyword stuffing.” This happens when people attempt to manipulate search engines. If you abuse keywords and add too many into your text, URLs, and meta tags it will harm your SEO more than help it.
Optimally, use your keywords naturally and strategically throughout your page. The goal of using keywords is to rank highly for the product or service your site provides.
The title of a page is a concise, accurate representation of a page’s content. As such, title tags are an important component of SEO. Search engines will only display the first 65-75 characters of a title tag in results, everything following that is cut off and hidden by an ellipsis.
Your title tag should include your keywords as it is essential to your ranking. The closer to the start of the title tag your keywords are, the more likely your chances of someone clicking on them in the results.
Including your branding with your title tag helps to increase brand awareness. If your audience feels familiar with the brand, they are more likely to click the link to your page.
Meta tags were originally intended as a proxy for information about a website’s content. One major component of this is the meta description. This is the short description of text under your page’s link in search engine results. Meta descriptions are an important source for grabbing your audience’s attention during searches.
This description serves as a form of advertising and it is an important part of search marketing. Your meta description should include keywords that draw in leads to your page. They can be any length, but ideally, they should be about 160 characters. If no meta description is created, a search engine will generate a quote from within your page.
SEO is complex but with an understanding of the basics, you can still initiate a SEO plan. This is a process that requires time and a willingness to learn. With the help of a SEO company, you may be able to drastically increase your optimization. Firms that practice SEO can vary so find a SEO agency that works best for your needs.
In either case, having a firm understanding of the SEO process is a benefit for you and your business.