CC&A Strategic Media is a marketing and technology firm specializing in marketing psychology and digital marketing techniques. Our ability to interpret behavioral analytics, while leveraging psychology with technology is what sets us apart. Maximize your marketing effort and work with the best!
OUR UNIQUE APPROACH
Technology is restricted without psychology. Only when you reach the subconscious can you truly engage with someone emotionally.
A psychological phenomenon often used in marketing. If consumers have an Option A and an Option B, they often choose the cheapest. When the decoy effect is used, there is a third option skewed to make the most expensive choice look like a bargain.
Which is better: keeping $5 or gaining $5 more? According to the theory of loss aversion, most people prefer the first choice. We would rather avoid losses than pursue gains. This is the psychological phenomenon behind many familiar marketing strategies.
“What goes around, comes around... You get what you give.” These common sayings are all about reciprocity. This happens when one person does something nice, and the recipient does something to pay them back.
People are more likely to remember information that is organized into logical groups. For example, a long list of vocabulary words is easier to memorize when they are clustered together by subject matter. Use this technique to increase marketing ROI.
Have you ever wanted to do or buy something after seeing someone else try it? This concept, often referred to as “social proof,” plays a huge role in marketing psychology. From online reviews to celebrity endorsements, social proof is all around us.
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