WHAT WE DO
CC&A Strategic Media is a marketing, advertising, and communications firm specializing in marketing psychology and communications techniques. Our ability to interpret behavioral analytics, while leveraging psychology with technology is what sets us apart. Maximize your marketing effort and work with the best!
Technology is restricted without psychology. Only when you reach the subconscious can you truly engage with someone emotionally to develop trust and validation.
A psychological phenomenon often used in marketing. If consumers have an Option A and an Option B, they often choose the cheapest. When the decoy effect is used, there is a third option skewed to make the most expensive choice look like a bargain.
Which is better: keeping $5 or gaining $5 more? According to the theory of loss aversion, most people prefer the first choice. We would rather avoid losses than pursue gains. This is the psychological phenomenon behind many familiar marketing strategies.
“What goes around, comes around... You get what you give.” These common sayings are all about reciprocity. This happens when one person does something nice, and the recipient does something to pay them back.
People are more likely to remember information that is organized into logical groups. For example, a long list of vocabulary words is easier to memorize when they are clustered together by subject matter. Use this technique to increase marketing ROI.
Have you ever wanted to do or buy something after seeing someone else try it? This concept, often referred to as “social proof,” plays a huge role in marketing psychology. From online reviews to celebrity endorsements, social proof is all around us.
We engaged CC&A to guide our marketing strategy and have used them to build multiple websites. We could not be more pleased. We have increased their responsibilities to include all SEO, social media, thought leadership, and PR. Our requests are always met with a positive attitude and are completed in a timely manner. I highly recommend CC&A for their web development and marketing services!
CC&A has been a strategic partner of mine in the industry for numerous years. Their attention to detail and focus on providing exactly what I want to illustrate to my customers through our website and media avenues is second to none. I highly recommend CC&A Strategic Media and look forward to continuing our successful partnership!
I hired CC&A to upgrade the website for our financial planning firm. More often than not, these types of projects are difficult because we reside in a highly regulated industry. However, working with CC&A was a great experience for myself and our firm. They are extremely understanding of all our compliance guidelines and ensured they were taken into account. They have a great attention to detail and are able to take my list of wants/needs and make it a reality.
Working with CC&A has been an unbelievable experience. Over the past 5 years, we have hired them to build multiple websites and market four of our companies. They have helped us move to the top of Google and built an unbelievable digital reputation. At CC&A, they do what they say they can do!
Working with CC&A Strategic Media is incredibly helpful for me in a marketing and PR role. Their SEO and website expertise, efficiency, quick communication and overall "here to help" attitude makes their team an immediate "go-to" for me! I highly recommend their services.
We've been working with CC&A for over 5 years. They helped us redesign our website, boosted our SEO, increased our Google reviews, and brought a great deal of visibility to our community. They have been a great company to work with and always deliver on their promises. Bringing CC&A on as our marketing partner has been a great decision!
