What is PPC Management? - CC&A Strategic Media

What is PPC Management?

Why Do You Need It?

Want to Develop Your PPC Management?

What is PPC Management?

What is PPC?

PPC or pay-to-click management is a type of advertising that allows marketers to pay to have their website ad available on top search engine results based on an auction basis. This type of marketing requires a brand to pay every time an internet user clicks on their ad.

Marketers create ads and bid on specific search phrases for their ad to appear. With a PPC company, you only pay for the number of times your ad was clicked, not the amount of time the ad appears. These ads appear above and below the non-paid, organic search engine results.

All of the available ad spots are sold in an auction. In order to have a chance at receiving a high-ranking number in search engine results, you need to be willing to pay the maximum amount your budget will allow. However, your ranking can also be impacted by your quality score.

Quality Scores

Your quality score is based on your:

  • Keywords
  • Content
  • Metrics

Each of these factors will determine how a search engine increases or decreases the minimum amount necessary to bid for ad position. A strong quality score requires you to build a good reputation over time, strategic use of keywords, and consistent branding. If initiated effectively, a strong quality score can reduce the cost of your next PPC campaign.


These two strategies are typically used for boosting traffic to your website. When choosing between the two, there are a few factors you need to keep in mind.

A PPC agency and a SEO company have the same goal in mind but achieve it differently. PPC requires you to pay for individuals clicks whereas SEO can help you build traffic for free by achieving higher rankings based on organic search engine results.

When choosing which strategy will work best for your brand, need to determine the size of your budget. With PPC you can devote a certain amount of money per day whereas SEO strategies can be achieved with no money to commit to advertising. With this in mind, a limited budget for PPC can still offer numerous benefits.

PPC offers the opportunity to achieve faster testing results. You can test website variables to improve your conversion rates. However, in order to complete these tests, you need traffic to generate data. PPC traffic can achieve faster results.

PPC Management and Why You Need It

PPC management is the tasks and strategies involved in managing PPC campaigns. A PPC agency can help you get your paid ads at the begin of the search engine results to meet your goals. This process involves a team of marketers manage a PPC ad strategy and budget. Some of the benefits of having a PPC agency include:

  • Experienced Specialists
  • Metrics and Reporting
  • Constant Updates
  • Time Management
Experienced Specialists

By working with an agency, you’ll have access to knowledge you may have not previously known. Specialists can aid your brand to achieve its goals. Whether it be increased sales or brand awareness, a PPC company will have experienced managers to help you get the most out of your campaign.

Constant Updates

Search engines are always changing. To keep up, you must do the same. Running a business or trying to complete too many tasks at once can be daunting. An agency could step in to keep you up to date with these updates. With one team dedicated to PPC, you run less of a risk getting behind. No brand wants to only keep up with competition, you aim to catapult ahead of the curve.

Time Management

PPC management will save you time. Managing your ad campaigns can be time-consuming and you want to be making the most of your money. Collaborating with an agency, you can effectively utilize a PPC campaign.

PPC is a strategic initiative and you can use found data to inform, optimize, and grow your brand over time.

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