See how CC&A Strategic Media helped Dunlap Bennett & Ludwig elevate their brand, amplify digital visibility, and drive measurable growth through targeted strategy and psychological marketing.
Client Snapshot
Who They Are
Dunlap Bennett & Ludwig is an international law firm with deep expertise across multiple practice areas. Known for their client-centered approach and strong internal culture, DBL combines high-level legal experience with personalized service.
What They Needed
To shift beyond relationship-based growth and scale their reach digitally—without compromising the equity and integrity of their brand.
The Challenge
Dunlap Bennett & Ludwig had built a respected and well-established brand. But to expand their footprint and dominate key practice areas beyond word-of-mouth growth, they needed a digital strategy that could match the polish and precision of their legal work.
Key challenges included:
- Elevating an already strong brand without diluting its identity
- Increasing visibility and lead generation in highly competitive legal markets
- Aligning messaging and strategy across website, SEO, social media, and paid media
- Building a digital presence that connected with high-value business clients
The Strategy
We took a comprehensive approach focused on both user experience and marketing psychology:
- Website Overhaul: Designed from the ground up, complete with new photography, fresh content, and advanced UX/UI strategy
- SEO Strategy: Focused on high-intent transactional keywords to generate leads, while maintaining strong educational positioning
- Social Media Alignment: Blended thought leadership with brand amplification and culture-centric storytelling
- Pay-Per-Click Campaigns: Used precision-targeted ads to surface under-the-radar legal services when prospective clients needed them most
- Behavioral Insights: Applied data-driven analysis and psychological strategy to craft messaging that resonated with business decision-makers
The Results
- Significant increase in national brand visibility
- Expanded geographic footprint and client base
- Higher engagement across website, social media, and content
- Revenue growth tied directly to digital lead generation
- Tighter alignment between brand identity and user experience
Client Testimonial
I don’t see CC&A as a vendor—I see them as a partner. They are a part of the success of Dunlap Bennett & Ludwig in terms of how we market.
Aimee McKinney
Chief Marketing Officer, Dunlap Bennett & Ludwig
Watch the Full Case Study
Learn how strategy, psychology, and design came together to grow one of the country’s top law firms.
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