Steve Taormino

Which is better: keeping $5 or gaining $5 more? According to the theory of loss aversion, most people prefer the… Read More

People are more likely to remember information that is organized into logical groups. For example, a long list of vocabulary… Read More

The frequency illusion, also known as the Baader-Meinhof phenomenon or the recency illusion, happens when you learn about something for… Read More

The “decoy effect” is a psychological phenomenon often used in marketing, including e-commerce. If consumers have an Option A and… Read More

Have you ever wanted to do or buy something after seeing someone else try it? This concept, often referred to… Read More

“What goes around, comes around.” “One good turn deserves another.” “You get what you give.” These common sayings are all… Read More