Authors
Steve Taormino
CC&A Strategic Media
CC&A Strategic Media is marketing and technology firm specializing in marketing psychology and digital communications techniques. Our ability to interpret behavioral analytics, while leveraging technology and psychology is what sets us apart. We work with our clients to ensure their communications strategies work together to maximize return on investment. Most organizations ask for our help with one, or a combination of the following:
- Marketing Strategy Development
- Business Development & Lead Generation
- Customer Retention & Engagement
- Brand Recognition & Reputation Management
How Eric DeCosta And The Baltimore Ravens Build On A Winning Culture That Transcends Generations
How to Develop a Marketing Budget for Your Business
Marketing is an essential part of running a successful business today. Overspending or underspending on a digital marketing budget can… Read More
Utilize the Latest Trends to Generate Quality Leads
Studies have shown that COVID-19 has impacted the way consumers think, purchase, and act in the digital world over the… Read More
What Is Reputation Marketing?
Perception can make or break any deal. A brand’s reputation is becoming increasingly more important with the Internet and smartphones… Read More
Planning Your Marketing Strategy
Marketing strategies are constantly evolving with new technology and trends. In the past 2 years, however, the digital marketing game… Read More
What Is OTT Advertising, and Will It Work for Your Business?
With the birth of new content platforms comes the opportunity for new types of marketing. Streaming services are rising rapidly… Read More
Identify and Nurture Customers with Lead Scoring: Four Tips to Get Ahead
Lead scoring is a scalable way to connect you with the right prospects for your business. This metric is based… Read More
4 Tips for a Viral Video
As video grows in popularity for digital marketers and social-media users, it becomes increasingly difficult for brands to stand out… Read More
Four Types of Video to Use for Marketing
So how do you incorporate video into your marketing strategy? Here are four different types of video and how to… Read More
What Does Marketing Automation Have to do With Customer Retention?
Did you know that, when used properly, marketing automation can improve customer retention and encourage customer loyalty? Here are some… Read More
How to Choose the Right Marketing Automation Software
There are many types of marketing automation software to choose from. This post can help you decide which option is… Read More
How Does Social Media Engagement Affects Your Online Following?
Many organizations take a passive approach to social media: set up an account, add a few pictures, and sit back… Read More
How to Choose the Right Social Platform (and Why it Matters)
Social media has become a vital tool for marketing your business. But with so many platforms to choose from, how… Read More
The Impact Social Media Marketing Has On SEO
Anyone who has read about digital marketing knows that both SEO (Search Engine Optimization) and social media are important parts… Read More
Inbound Marketing: Utilizing Multiple Platforms
With inbound marketing, potential customers come to you through different channels. Social media, search engines, and content like blogs are… Read More
How Loss Aversion can help your odds
Which is better: keeping $5 or gaining $5 more? According to the theory of loss aversion, most people prefer the… Read More
Why Clustering Is an Important Marketing Technique
People are more likely to remember information that is organized into logical groups. For example, a long list of vocabulary… Read More
What Is the Frequency Illusion, and How Can You Use it?
The frequency illusion, also known as the Baader-Meinhof phenomenon or the recency illusion, happens when you learn about something for… Read More
How the Decoy Effect Can Increase Your Sales
The “decoy effect” is a psychological phenomenon often used in marketing, including e-commerce. If consumers have an Option A and… Read More
How Social Proof Can Help Build Your Brand
Have you ever wanted to do or buy something after seeing someone else try it? This concept, often referred to… Read More
How the Power of Reciprocity Can Improve Your Leads
“What goes around, comes around.” “One good turn deserves another.” “You get what you give.” These common sayings are all… Read More
How to Keep Customers Using Marketing Automation
Marketing automation has been very successful with lead generation, but a company is missing out if it isn’t taking advantage… Read More
Strengthen Your Inbound Marketing Through Visuals
Most companies realize the importance of inbound marketing, and they are all looking for the best way to do it.… Read More
Video Marketing: Consistency Is Vital to Success
By 2019, the internet will be home to an overwhelming amount of monthly global video traffic. So much so, that… Read More
Best Strategies for Organic SEO
In order to remain competitive, companies must see search engine optimization (SEO) as a long-term strategy. Often, new companies will… Read More
Identifying Your Target Audience through Email Marketing
Your email marketing campaign and defining your target audience go hand-in-hand. CC&A Strategic Media explains how a strong email marketing… Read More
Getting the Most Out of Google Keyword Planner
Using the right keywords is how you will find and attract potential customers to your inbound marketing content. Many companies… Read More
The Key to Identifying Your Target Audience
Companies do better marketing when they understand their target audience at every level. Often, young companies struggle to identify their… Read More
3 Ways to Utilize Short-Form Videos as a Marketing Strategy
Infographics, blogs, and poignant Tweets still have their place in marketing, but the rise of mobile device use and the… Read More
Combining Customer-Generated Content and Video Marketing
Marketing executives can spend hours trying to come up with enticing video content to drive their company’s branding message. Customer-driven… Read More
