Targeted Marketing

Measuring Success

Measuring your digital marketing success can be difficult if you don’t know what you’re looking for. Whether you’re an attorney promoting your firm, a chiropractor searching for new patients, or another professional who needs to stay involved with new technology, you want to be sure your site reaches the right audience.

Measuring SEO Success Equals Improvements

In the digital marketing world, measuring your progress is everything. If you can accurately measure the components of your digital strategy, you can continually improve. The experts at CC&A have a meticulous and nuanced process for monitoring digital marketing success. Our process ensures improvements over time.

We will create, monitor, and analyze a digital strategy that’s specifically tailored for your unique business. CC&A will regularly analyze the following factors to measure your success:

• Pages that get the most traffic
• Overall search engine traffic
• Referral traffic
• Direct navigation
• Visits referred using specific search terms
• Conversion rates in relation to search query
• And much more!

Go Beyond Google

Yes, Google is the powerhouse of search, but many businesses only use Google Analytics to determine if their content reaches people. While this is an excellent tool, consider others to add more depth to your measurements, such as traffic from both your blog and competing ones.

Additionally, remember that Google uses algorithms like Panda and Penguin to discipline websites whose SEO isn’t up to par. If your website is new or you’re revamping your digital strategy, you may want to focus on other search engines, as well.

Trust the Experts at CC&A

As one of the top digital marketing & advertising firms, we offer the latest and most successful strategies for measuring your marketing success. We will track and analyze your data, links, rankings, social referrals, and more. Give us a call to learn more about our approach.

Organic SEO/SEM

Many business owners are familiar with the terms SEO and SEM – Search Engine Optimization and Search Engine Marketing. However, we at CC&A consistently see clients who don’t use these critical tools to their fullest advantage. At CC&A, we can help ensure your SEO and SEM strategies naturally pull in clients to help grow your business.

Organic SEO for More Web Traffic

SEO and SEM are “organic” when their techniques facilitate natural placement on search engines. Organic SEO avoids strategies like keyword stuffing and burying important information deep in a website. Organic SEO avoids creating hits that may be duplicates or have misleading links and leads to high quality web traffic.

When moving forward with SEO and SEM for your business, CC&A will help you utilize the following (and more) to make sure all your customized strategies lead to organic web traffic:

• Long-tailed keywords
• Appropriate keyword density
• Backlinking and link-building
• Integrated Calls To Action (CTAs)
• Quality meta data
• Social media integration and engagement
• High-quality, rotated content
• Keyword-optimized image names and alt tags
• Video use

Collaborate With CC&A for Better Results

CC&A Strategic Media has one of the best SEO departments around. Our team is familiar with all levels (local, national, and international) of SEO and SEM. Our staff is trained to use Google tools, and we’ll ensure you’re reaping the results of it. Additionally, we’ll help you choose the keywords, links, and information that will make your website perform well on any search engine. Contact us for more information today.

Social Engagement

Most businesses have a presence in social media, whether it’s through Facebook, Twitter, Instagram, Flickr, YouTube, LinkedIn, or any of the countless other social networking platforms. However, merely having a social media account is no guarantee that a viewer will choose to use your business over a competitor. At CC&A, we understand how consistent social engagement increases your media presence and produces positive results by being more relevant to your clients.

Staying Socially Engaged

CC&A understands that an active social media presence can be critical for a business today. We can help you assess your media interaction and improve it. To do this, we’ll assist and advise you on these elements of social engagement and interaction:

• Delivering consistent updates
• Driving traffic to your website
• Using media management tools
• Finding the right balance of self-promotion
• Using visuals to capture interest
• Targeting and interpreting your audience
• Diversifying your platforms and formats
• Monitoring your media engagement
• Growing your audience
• Strategically using hashtags
• Using content sharing websites

Talk to CC&A About Social Media Marketing

We offer several social media marketing services tailored to your specific needs, including analytics of your current social media accounts. You can contact us at any time with all your social media questions, including how to keep viewers engaged, how to use social media to improve financials, and how to measure your accounts success.

Content Marketing

Most seasoned businesses know what traditional marketing entails – finding new clients, setting up social media accounts, making phone calls, and sending emails. Content marketing, though, has a separate set of rules. Fortunately, CC&A Strategic Media can help you navigate the contemporary marketing world.

Content Marketing for Brand Building

At CC&A, we understand that content marketing can be essential to maintaining a business. We can help you do the following with your content marketing:

• Develop a voice. Good writing is an integral element of content. A company that wishes to be successful in sharing its content should develop a recognizable tone and style.
• Know your SEO. SEO, or Search Engine Optimization, is the key to successful content marketing. Google and other search engines use algorithms such as Panda and Penguin to “discipline” websites whose SEO doesn’t their standards.
• Rotate old content to keep existing customers coming back for more.
• Ask clients about content they’d like to see and show that you value their input.
• Answer questions your clients are likely to generate and enter into search engines.
• Create a consistent and individualized narrative for your business that clients will become familiar with.
• Create consistent content. Content should be consistent both in quality and amount, so your business builds trust with your audience.

How CC&A Can Help

CC&A Strategic Media has served their customers since 1999, helping them develop creative and relevant digital marketing strategies. When you contact us, we will coach you in developing consistently engaging content (and can even do for you) unique to your organization.

Pay Per Click (PPC)

Many businesses shy away from the idea of paying for anything online, particularly services or subscriptions related to garnering web traffic or business. However, used correctly, Pay Per Click (PPC) advertising can work well for you and your business. With CC&A’s help, you can use PPC Advertising to improve your own financials and get and keep clients eager to pay for your services and goods.

Most marketing strategies form a long-term plan that doesn’t garner immediate results. Pay Per Click Advertising is often a good strategy to integrate into your plan to create quick interest and results.

Making PPC Work for You

At CC&A, we’ll work with you to use a PPC strategy to gain and direct web traffic quickly. We’ll advice you on doing the following and more:

• Organizing your search phrase lists. Some well-known PPC services bog users down with thousands of search phrase possibilities, lists that need to be controlled manually. Once you decide to use PPC, find a service that keeps search phrase lists short and easy to navigate. Choose your search phrases ahead of time so the service can automatically eliminate irrelevant ones or ones that aren’t searched for often.
• Eavesdropping. In other words, frequently check your website, analytics, and competing websites to see which search phrases or ad groups generate the most conversation, purchases, or searches. Once you know what draws clients, you can focus more energy on those terms or ad groups and find ones similar to the successful groups.
• Using great SEO. Your quality score, based on search phrase relevance + user experience, determines the cost per click. If you want to increase cost per click and client interest, you need the right SEO techniques. These include long-tailed keywords, up-to-date content, and posts that capture users visual and audial interest.
• Including a call to action. It might seem obvious or simple, but tell your audience exactly what you want them to do. Tell them to click, and tell them what they’ll find – and how it’ll benefit them when they do.

CC&A Can Handle Your PPC Advertising

The staff at CC&A has devoted an entire group of services to PPC Advertising, outlining how to make your digital marketing accessible, aesthetically pleasing, and relevant so PPC becomes a natural outgrowth of success. Our team is familiar with almost any marketing question, including how to increase your client draw. When you contact us, we’ll help you create a strategy users consider an investment of both time and money.

Inbound Marketing

In the past, business owners and employees had to physically go and get prospective a clients attention – cold calling, hosting fundraisers, or posting large signs advertising sales and special offers. While these techniques, called outbound marketing, are still useful, inbound marketing is much more productive in today’s marketing climate. At CC&A, we can help you to make inbound marketing successful within your organization.

Boundless Possibilities With Inbound Marketing

At CC&A, we understand that it can be difficult to capture your potential clients attention in a seemingly endless sea of information and data. We can help you do the following to ensure your information is well-timed and formatted and reaching the right eyes and ears on varied platforms:

• Cover all your bases, when possible. With inbound marketing, you can net new clients with audiobooks, white papers, videos, blog posts, podcasts, and a plethora of other formats. If your business is smaller, we can help you determine which methods will be the best use of your resources. If you have a larger business, you might assign different pairs or teams to different formats.
• Use SEO and marketing software wisely. You want every client who types one of your search phrases to be directed to your business, not a competitor or a poorly managed duplicate. Become familiar with good SEO strategies, marketing automation, lead nurturing, email dripping, social engagement, etc.
• Stay active. Search the internet for relevant content you can use in posts and videos. Spend time with colleagues and other business owners learning what interests today’s client.
• Create quality content. Maintaining a blog with consistent and quality content that directs readers to your business can be an invaluable part of your strategy.
• Promote your content. Use your engaged social media presence to promote your content, which should be sharable and eye-catching.
• Measuring your success. Use a tool, such as Google Analytics, to understand where your inbound traffic is coming from, and utilize that knowledge to create more traffic and refine your inbound marketing strategies.

Come to CC&A to Create an Inbound Marketing Strategy

The dedicated staff at CC&A has helped businesses and organizations create unique inbound marketing strategies. We stay on top of each new technological trend and software such as HubSpot, Marketo, Act-On, and other marketing automation and email dripping software’s. Understanding which software, automated solution, and inbound strategy warrants your investment is vital to seeing a strong return on the funds spent. Contact us today to learn more.

Software Intergration

Software integration, sometimes known as data integration, is a buzzword in the world of information technology and digital marketing today. However, for many businesses, it remains a mystery. CC&A works with data integration every day, and we’re eager to demystify it so you can utilize it to grow your organization.

Software Integration Made Simple

Software integration occurs when a client requests specific information from your website. This can be as simple as clicking on a certain link. For instance, let’s say you’re a private tutor who wants to set up a website detailing the various services you offer. If a prospective client clicks on the Math link, he or she is requesting data based on:

• The types of math you’re an expert in
• The days or hours during which you tutor in math
• Statistics on how much math skills improve after using your services
• Client testimonials

All this information can be kept in several small, organized databases. When the client makes the request, he or she is directed to the appropriate database and/or page. The database sends the requested information back to the server, which unifies it for the client. That way, he or she can easily access all your information without jumping from page to page or navigating a subset of sites.

Using Integration Properly

How you use integration depends on what kind of business you have and what methods work best for you. Like most effective marketing strategies, data integration is highly individual. Customer Relationship Manager (CRM), email marketing, and marketing automation are all part of integrative services. The ones you use most will draw more clients or customers to your site, which will increase face-to-face contact and positive feedback.

CC&A Can Help You Integrate

CC&A consults with individual businesspeople to determine which software integration techniques are the right fit for them. Some may involve several options – for example, marketing automation encompasses newsletters, emails, podcasts, audiobooks, and more. CC&A will personally walk you through each of these possibilities and what it would look like with your business. Together, we can create a strategy that caters to your technological strengths and gives you room to explore new technologies and grow.